Free Styling Cream packette and FlexFactor™ mini with $60 Orders
Free FlexFactor™ mini with $60 Orders
CUSTOM LITERS: 2 FOR $70
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Gifts Under $50
Fragrance-Free & Hypoallergenic Dynamic Duo
For Medium to Coarse Waves, Curls, and Coils
$38 ($48 value)
For All Waves, Curls, and Coils
$36 - $66
Choose a Size
The Essential Repair Starter Kit
$30 ($47 value)
$28 - $84
For Coarse Waves, Curls, and Coils
Heaven in Hair®
$28 - $48
Ultra Defining Gel
$10 - $46
Supreme Defining Gel
$24 - $46
Previously Arc AnGel™ Gel
$15 - $28
Melt Into Moisture®
$36 - $64
Your Flex Kit
$39 ($52 value)
Limited Edition Holiday Kit
Your Faves Kit
$48 ($73 value)
The Essential Starter Kit For Fine Texture
For Fine Waves, Curls, and Coils
$30 ($48 value)
The Essential Starter Kit For Medium to Coarse Texture
$30 ($45 value)
The Essential Starter Kit For Coarse Texture