We will help be a voice for the underrepresented segments of the curl community.
To be an accomplice for all people with curly and natural hair – no matter their ethnicity, gender, age, ability, or religion – by providing equitable access to high quality curl-curated products, professional support, and expert-led education to help eradicate racism in the hair industry.
We will be putting these goals into an annual progress report that we will be sharing with all of you to keep us accountable.
DevaCurl is committed to being an antiracist organization. Antiracism is not a short-term focus for us. It is long-term, something we will continue to work on and build into the foundation of how we conduct business every day.
To our employees, curl community and beyond.
Share best practices within the industry around education on racial injustice issues, curly hair, and the intersection of the two.
Ensure that we are reflective of our diverse DevaCurl community both internally and externally. You will see more representation in our leadership, brand imagery, content creators and business partners.
Set up company structures that promote financial independence for communities of color and focus our philanthropic efforts to build these same communities.