DERMATOLOGIST CO-DEVELOPED
Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.
Summer Flex
Sun's out! Try some new products your curls will love.
It all started in the salon
Our NYC salons are where it all began in 1994. We’ve been dedicated to keeping your curls on their A-game ever since — starting with our signature DevaCut.
NEW CURL QUIZ!
Yup, it’s true — take our new & improved Curl Quiz for a personalized routine & 15% off.
The New Deva
Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.
@devacurl