It's a Curl Thing

Finding your perfect routine starts by identifying your hair texture. We know that each head of curls is unique and can take on many shapes. That’s why we’ve updated the way we are speaking to curls to be more direct, inclusive, and scientifically-rooted. All curls are beautiful and should be celebrated.

 

Decoding your texture

Determining your hair texture is the key to finding the products that will work best with your curls, whether wavy, curly or coily. But wait, what is hair texture? It’s a term used to describe the thickness or width of each individual hair strand, better known as fine, medium, or coarse.

 

NO MATTER IF YOU HAVE WAVES, CURLS, OR COILS YOU CAN HAVE FINE, MEDIUM OR COARSE TEXTURE.

You've got this, Deva.

 

MORE FOR YOU TO KNOW

 

What do your waves, curls or coils need?

Now that you know your curl texture, you can discover products that will give your waves, curls, or coils what they crave. Are they dry, lacking definition, or damaged? We’ve carefully curated products to suit all of your needs.

Moisture

This is a big one! If your curls are dry and lackluster, they may need some moisture. Quench your curls with our moisturizing formulas.

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Definition

If more curl definition is your goal, finding the right styler will get you there — we’ve got you.

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Repair

If you color or heat style, bond with this reparative collection for the TLC your curls need.

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Decoding your curl pattern

Get the low-down on your one-of-a-kind curl crown.

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Curl Flexibility Logo

Curl Flexibility™

What it means to us: Styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Curl flexibility

Flaunt Your Flex

We’re here for you wherever your journey takes you — from natural texture to braids, highlights, twists, or extensions. Go ahead & live your curls. We’ve got you, and you’ve got this.

See The Flex