ALL WE DO IS CURLS
Live your curls: Your way, with confidence. Backed by science, dermatologist co-developed, stylist tested.
Testimonials
Favorite for years! This is my only shampoo. My hairstylist compliments my 60+ year old hair! It is healthy and stays looking full with body, minimal frizz! Love it!
Favorite for years! This is my only shampoo. My hairstylist compliments my 60+ year old hair! It is healthy and stays looking full with body, minimal frizz! Love it!
Super! I love this cream. It is super moisturizing and really keeps frizz in check. My curls stay formed. And, it smells nice and light. What more could you want?!
Super! I love this cream. It is super moisturizing and really keeps frizz in check. My curls stay formed. And, it smells nice and light. What more could you want?!
I used to stay away from gel because the crunchy wet look was not me but this gel, when used properly, leaves my curls defined and SOFT! I assume it's witchcraft because it's just that good.
I used to stay away from gel because the crunchy wet look was not me but this gel, when used properly, leaves my curls defined and SOFT! I assume it's witchcraft because it's just that good.
Since first discovering Deva, there has not been a product that is more needed and does exactly what it claims than this miracle in a bottle. Loving my hair!
Since first discovering Deva, there has not been a product that is more needed and does exactly what it claims than this miracle in a bottle. Loving my hair!
My go-to hair product!!! My days of fuzzy frizzy hair are over! Love this conditioner!
My go-to hair product!!! My days of fuzzy frizzy hair are over! Love this conditioner!
WOW is all I can say!! My 3b/c hair loves this stuff!!!! My curls are much more defined and virtually frizz free!! I'm extremely pleased and impressed with the whole CurlBond line...give it a try!!
WOW is all I can say!! My 3b/c hair loves this stuff!!!! My curls are much more defined and virtually frizz free!! I'm extremely pleased and impressed with the whole CurlBond line...give it a try!!
Everything your curls need and nothing they don’t.
Our latest innovations for curl care and styling.
Our goal is to be an accomplice for all people with curly and natural hair.
Only at DevaCurl.com
UNDERSTANDING HAIR TEXTURE
Determining your hair texture is the key to finding products that will work best with your curls. It’s a term used to describe the thickness or width of each individual hair strand, better known as fine, medium, or coarse.
Becoming A Deva
No-Poo® Original
For Medium to Coarse Waves, Curls, and Coils
$14 - $58
FREE Ultra Defining Gel sample on $50+
Mist of Wonders™ Leave-in
For All Waves, Curls, and Coils
$40 - $53
FREE Ultra Defining Gel sample on $50+
SuperCream™
For Medium to Coarse Waves, Curls, and Coils
$18 - $34
FREE Ultra Defining Gel sample on $50+
Ultra Defining Gel
For Medium to Coarse Waves, Curls, and Coils
$14 - $58
FREE Ultra Defining Gel sample on $50+
Curl Quiz
Not sure which products are right for you? Take our Curl Quiz to refresh your curl care and styling regimen with a personalized routine & 15% OFF.
Deva 101
Are DevaCurl® product recommendations based on texture or pattern?
What is the difference between texture and pattern?
How do I determine my texture and pattern?
What do my waves, curls, or coils need?
Why do you formulate DevaCurl® products without SLS/SLES sulfates*, parabens or silicones as ingredients?
How does DevaCurl® ensure the safety and efficacy of its products?