DevaCurl started in New York City in 1994 and is still headquartered there today. All of our products, other than our tools and accessories, are formulated and manufactured in the USA. Our DevaDryer, DevaFuser and DevaTowel are manufactured in China.

DevaCurl products can be purchased in person at our Devachan salon in New York City at 425 Broome St in Soho.

Learn more about our salon experience here

You can also visit any one of our authorized retailers to purchase DevaCurl products.

A list of all authorized retailers can be found here

DevaCurl product portfolio, customer service and communications experts are available throughout the week to respond to your product, professional and media-worthy needs.

To expedite your request, use the following contact information:

Customer Care (Orders, Product Info, Compliments/Complaints)
Mon - Fri, 9am - 5pm EST
Email: customercare@devacurl.com


Media/Press Inquiries
Email: pr@devacurl.com

International Inquiries
Email: international@devacurl.com

Academy Education + Training Inquiries
Email: academyEDU@devacurl.com

Deva Concepts LLC (DBA: DevaCurl) is a NY based company. All pricing is reflected in USD and international orders will be converted by your Credit provider based on the daily exchange rate.

Installments by Afterpay is a service that allows you to make purchases now and pay for them in four equal payments made every 2 weeks without any interest.

Simply shop online and add items to your shopping bag and checkout as normal. At the checkout choose Installments by Afterpay as your payment method. First-time customers will need to register with Afterpay and provide payment details, as usual, returning customers simply log in to make their purchase. It’s that easy!

Please note that all items in your shopping bag must be eligible for Installments by Afterpay. A minimum purchase amount of $35 applies and you must meet additional eligibility requirements to qualify.

Installments by Afterpay can only be applied to purchases made on devacurl.com website.

Installments by Afterpay is only available to customers with a US billing address within the US and a US mobile phone number. Customers with international billing addresses will not be able to set up an account with Afterpay.

All customers are required to make their first payment at the time of purchase, with the remaining three payments deducted every two weeks from your chosen payment method. If you choose to make additional payments before your scheduled pay dates, you may do so through your Afterpay account.

You can log in to your Afterpay account to view your payment schedule and make a payment before the due date if you choose to do so.

Check out the Afterpay Payments FAQ here.

Afterpay orders are delivered as per our standard shipping timeframe after you complete your order online.

If you have changed your mind, you can return your Afterpay purchase (if eligible) by mail for a refund. Please check that your return or exchange meets our Return policy. Afterpay will be notified of your return and will process the appropriate refunds. Please do not return your purchase to Afterpay.

If you believe there is fault or concern with your Afterpay purchase payment, please contact Afterpay customer support at info@afterpay.com

If you would like to know more about Afterpay, visit the Afterpay website www.afterpay.com for a comprehensive list of FAQs , terms, purchase payment agreement as well as Afterpay's Privacy Policy.

EFFECTIVE MAY 09, 2021

If you are not completely satisfied with your DevaCurl.com purchase for any reason, you may return the item to us within 60 days of purchase. Click here to start your return.

Note that you will be required to return the product to us to receive a refund. Once you complete the returns form, you will receive a return authorization e-mail with return instructions and a shipping label for your returned products. We will provide a pre-paid shipping label for delivery addresses in the Contiguous United States only (i.e., not including Hawaii, Alaska, Puerto Rico, or Canada). If your delivery address is in Hawaii, Alaska, Puerto Rico, or Canada you are responsible for all return mailing and shipping costs.


Once we receive your returned item, we will inspect and process it, and issue a refund in the amount of the original charge for the item (including tax). However, we will not refund the shipping charges on your original order unless we shipped the item to the wrong address. After we have processed your return and issued a refund, you will receive a refund confirmation email. Refunds for returned items will be credited to the original payment method you provided. Please note that your financial institution may take an additional 7-10 days after you receive the notification e-mail to reflect this transaction.

Any items identified as “FINAL SALE” or purchased during Cyber Week promotions are final sale and not eligible for return or refund.

Only products purchased on DevaCurl.com may be returned. We do not accept returns of items purchased at third party websites, physical stores (including our authorized retailers) or salon professional resellers.

If you are returning an item you purchased from DevaCurl.com that qualified for a Gift with Purchase or as part of a Buy 2 Get 1 Free Offer, please include the bonus gift with your return. If you choose to keep the bonus gift, its value will be deducted from your refund amount.

If you have any questions about a return, please contact us at customercare@devacurl.com.

DevaCurl monitors return activity for abuse and reserves the right to limit returns if we have reason to suspect misuse of our return policy (such as excessive returns, return of empty or mostly used bottles, reseller activity, or fraud).

Product exchanges are not supported at this time.

For orders placed on Devacurl.com please visit our Returns Center.

Only products purchased on DevaCurl.com may be returned. We do not accept returns of items purchased at third party websites, physical stores (including our authorized retailers) or salon professional resellers.

It’s in the best interest of curls. These ingredients can be harsh on curls, stripping their natural oils, blocking moisture, or causing buildup that can weigh them down.


All of our products are designed to be nourishing and hydrating for every curl type, and are focused on sourcing high quality, good for curls ingredients. In addition to SLS/SLES sulfates, parabens, and or silicones, we DO NOT formulate our products with the following ingredients:

Phthalates, gluten, Coal Tar Dyes, peanut-derived ingredients, Formaldehyde, MIT, paraffin, petrolatum or mineral oil, DEA or TEA, Triclosan, Benzophenone, Dihydroxybenzophenone, Ethylene Glycol, Dipropylene Glycol, Nonolynol, Octoxynol or derivatives, 3-Benzylidene camphor, Talc, Ethyl acrylate, Ethyl methacrylate, Methyl methacrylate, Butyl methacrylate, Hydroxypropyl methacrylate, Tetrahydrofurfuryl methacrylate, Trimethylolpropane trimethacrylate, Aluminum Salts, Benzophenone, Butoxyethanol, Carbon Black Lead, Lead Acetate, Methyl Cellosolve, Methoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Mercury or Mercury Compounds (Thimerosal), Insoluble Plastic Microbeads, Resorcinol, Toluene, BHA, ETA, Nanoparticles, Polyacrylamide, Acrylamide, or Styrenes.

Yes. Even though some of our products contain wheat-derived ingredients, they have been processed to remove gluten. All of our products have been lab tested and verified to be gluten-free.

Fear not, animal lovers, all DevaCurl products are totally cruelty-free. That means we don’t test any of our products or ingredients on animals (even though, man, we’d pay money to see what a crazy-talented stylist could do with a poodle’s curls). And BTW, any animal-sourced ingredient, say, the beeswax in Set It Free, is produced in a way that doesn’t harm the little critters.

No-Poo = No Lather! This means that the sodium lauryl sulfate was removed from the shampoo. Years ago stylists discovered that sodium lauryl sulfate was super-harsh and that bubbles did not = clean.

DevaCurl created a botanically-infused cleanser with a specific pH level that could cleanse the scalp without stripping follicles. The result was the world’s first conditioning cleanser or No-Poo Original.

Read our What is No-Poo blog post for more details!

The key difference is that no-poo does not lather and low-poo has a mild lather. Low Poo’s mild lather is derived from a coconut surfactant not from a foaming agent so it’s not drying.

When stylers are applied to soaking wet curls, it helps them lock in the definition and moisture provided by the water.

This revolutionary cutting technique was designed for all natural textures, from wavy to super curly. Hair is sculpted curl-by-curl, while dry, in its natural state.

We’re so glad you’re ready for your first DevaCut! Read our blog post on How to Prep For Your First DevaCut to get all the details on how to prepare beforehand and what to expect at the salon.

This award-winning technique was designed to add gorgeous, light-reflecting highlights to all natural textures. Pintura Highlighting offers the perfect harmony and balance to waves and curls giving brilliance and dimension to beautifully compliment your DevaCut.

As our products are formulated with natural extracts and oils, it is normal over time that there may be a change in some formulas’ color or thickness. This change is a natural process and does not impact product quality, safety, or efficacy in any way.

These sulfate-free formulas will produce little to no lather. You will need to use your fingertips to work the formula on your scalp—scrub it in and scrub it out while rinsing. Your hair will also not have a squeaky-clean feeling – which is perfect for curls because it means they are moisturized.


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