DevaCurl started in New York City in 1994 and is still headquartered there today. All of our products, other than our tools and accessories, are formulated and manufactured in the USA. Our DevaDryer, DevaFuser and DevaTowel are manufactured in China.

DevaCurl products can be purchased in person at our Devachan salon in New York City at 425 Broome St in Soho.

Learn more about our salon experience here

You can also visit any one of our authorized retailers to purchase DevaCurl products.

A list of all authorized retailers can be found here

DevaCurl product portfolio, customer service and communications experts are available throughout the week to respond to your product, professional and media-worthy needs.

To expedite your request, use the following contact information:

Customer Care (Orders, Product Info, Compliments/Complaints)
Contact Us


Media/Press Inquiries
Email: pr@devacurl.com

International Inquiries
Email: international@devacurl.com

Academy Education + Training Inquiries
Email: academyEDU@devacurl.com

Deva Concepts LLC (DBA: DevaCurl) is a NY based company. All pricing is reflected in USD and international orders will be converted by your Credit provider based on the daily exchange rate.

Installments by Afterpay is a service that allows you to make purchases now and pay for them in four equal payments made every 2 weeks without any interest.

Simply shop online and add items to your shopping bag and checkout as normal. At the checkout choose Installments by Afterpay as your payment method. First-time customers will need to register with Afterpay and provide payment details, as usual, returning customers simply log in to make their purchase. It’s that easy!

Please note that all items in your shopping bag must be eligible for Installments by Afterpay. A minimum purchase amount of $35 applies and you must meet additional eligibility requirements to qualify.

Installments by Afterpay can only be applied to purchases made on devacurl.com website.

Installments by Afterpay is only available to customers with a US billing address within the US and a US mobile phone number. Customers with international billing addresses will not be able to set up an account with Afterpay.

All customers are required to make their first payment at the time of purchase, with the remaining three payments deducted every two weeks from your chosen payment method. If you choose to make additional payments before your scheduled pay dates, you may do so through your Afterpay account.

You can log in to your Afterpay account to view your payment schedule and make a payment before the due date if you choose to do so.

Check out the Afterpay Payments FAQ here.

Afterpay orders are delivered as per our standard shipping timeframe after you complete your order online.

If you have changed your mind, you can return your Afterpay purchase (if eligible) by mail for a refund. Please check that your return or exchange meets our Return policy. Afterpay will be notified of your return and will process the appropriate refunds. Please do not return your purchase to Afterpay.

If you believe there is fault or concern with your Afterpay purchase payment, please contact Afterpay customer support at info@afterpay.com

If you would like to know more about Afterpay, visit the Afterpay website www.afterpay.com for a comprehensive list of FAQs , terms, purchase payment agreement as well as Afterpay's Privacy Policy.

EFFECTIVE MAY 09, 2021

If you are not completely satisfied with your DevaCurl.com purchase for any reason, you may return the item to us within 60 days of purchase. Click here to start your return.

Note that you will be required to return the product to us to receive a refund. Once you complete the returns form, you will receive a return authorization e-mail with return instructions and a shipping label for your returned products. We will provide a pre-paid shipping label for delivery addresses in the Contiguous United States only (i.e., not including Hawaii, Alaska, Puerto Rico, or Canada). If your delivery address is in Hawaii, Alaska, Puerto Rico, or Canada you are responsible for all return mailing and shipping costs.


Once we receive your returned item, we will inspect and process it, and issue a refund in the amount of the original charge for the item (including tax). However, we will not refund the shipping charges on your original order unless we shipped the item to the wrong address. After we have processed your return and issued a refund, you will receive a refund confirmation email. Refunds for returned items will be credited to the original payment method you provided. Please note that your financial institution may take an additional 7-10 days after you receive the notification e-mail to reflect this transaction.

Any items identified as “FINAL SALE” or purchased during Cyber Week promotions are final sale and not eligible for return or refund.

Only products purchased on DevaCurl.com may be returned. We do not accept returns of items purchased at third party websites, physical stores (including our authorized retailers) or salon professional resellers.

If you are returning an item you purchased from DevaCurl.com that qualified for a Gift with Purchase or as part of a Buy 2 Get 1 Free Offer, please include the bonus gift with your return. If you choose to keep the bonus gift, its value will be deducted from your refund amount.

If you have any questions about a return, please contact us at customercare@devacurl.com.

DevaCurl monitors return activity for abuse and reserves the right to limit returns if we have reason to suspect misuse of our return policy (such as excessive returns, return of empty or mostly used bottles, reseller activity, or fraud).

Product exchanges are not supported at this time.

For orders placed on Devacurl.com please visit our Returns Center.

Only products purchased on DevaCurl.com may be returned. We do not accept returns of items purchased at third party websites, physical stores (including our authorized retailers) or salon professional resellers.

No-Poo = No Lather! This means that the sodium lauryl sulfate was removed from the shampoo. Years ago stylists discovered that sodium lauryl sulfate was super-harsh and that bubbles did not = clean.

DevaCurl created a botanically-infused cleanser with a specific pH level that could cleanse the scalp without stripping follicles. The result was the world’s first conditioning cleanser No-Poo Original.

The key difference is that no-poo does not lather and low-poo has a mild lather. Low Poo’s mild lather is derived from a coconut surfactant not from a foaming agent so it’s not drying.

These sulfate-free formulas will produce little to no lather. You will need to use your fingertips to work the formula on your scalp—scrub it in and scrub it out while rinsing. Your hair will also not have a squeaky-clean feeling – which is perfect for curls because it means they are moisturized.


Shop Cleansers

When stylers are applied to soaking wet curls, it helps them lock in the definition and moisture provided by the water.

This revolutionary cutting technique was designed for all natural textures, from wavy to super curly. Hair is sculpted curl-by-curl, while dry, in its natural state.

We’re so glad you’re ready for your first DevaCut! Read our blog post on How to Prep For Your First DevaCut to get all the details on how to prepare beforehand and what to expect at the salon.

This award-winning technique was designed to add gorgeous, light-reflecting highlights to all natural textures. Pintura Highlighting offers the perfect harmony and balance to waves and curls giving brilliance and dimension to beautifully compliment your DevaCut.

We know that our curl community wants products that are safe and effective. That’s why all of our products comply with the safety and manufacturing regulations for cosmetics in the US, Canada and the European Union (which has some of the strictest cosmetics safety rules in the world)!

Formula Safety Testing

Curly (wavy and coily) hair is the best hair, and we want to keep it that way. Every single DevaCurl® formula has been tested to ensure that your curls get the TLC that they need. Here’s how:

Safety In Use Testing

350 Curly people. Four weeks. Happy Curls. All of our products undergo “Safety-In-Use Testing”, or SIU, by Board-Certified Dermatologist and well-known hair expert, Dr. Zoe Draelos. During SIU, Dr. Draelos assessed all of our products for the potential to have an adverse reaction under normal use conditions over a 4-week study period. The result? 350 happy curls at the end of 4 weeks. No adverse events occurred during SIU – that means no irritation, no scalp redness and no dryness. During the SIU, we also asked participants what they thought about the products and those results support the claims you see on our bottles! These tests confirm that all of our curl-friendly products are safe and that they deliver the results you have come to expect from DevaCurl®.

Hair Breakage Test: Tensile Break Strength

Did you know that curly hair has more disulfide bonds than straight hair which makes it more susceptible to breakage? We have formulated every single DevaCurl® product with this in mind and the Tensile Break Strength Test keeps us honest. It determines if our products decrease the strength of the internal hair structure or have the potential to permanently change curl pattern. Based on these tests, we know with certainty that all DevaCurl® products are curl-friendly – our products have no negative effect on the break stress or break extension of either virgin or bleached hair.

Product Allergen Test: Human Repeat Insult Patch Testing

Let’s be real – allergies aren’t fun. In the HRIPT, all of our products were applied multiple times to a patch of skin over the course of 3 weeks. Our product showed no potential for skin irritation or allergic contact sensitization. All test results were signed, sealed, and delivered by a Board-Certified Dermatologist.

Package Compatibility

Our formulas and packaging swiped right on each other and plan to live happily ever after ::swoon:: Every one of our products has to pass “package compatibility testing” before it gets on the shelf. This test confirms that there are no safety or quality issues that occur from the interaction of our formulas and their intended packaging over a period of several months at extreme conditions. The results confirmed that they’re a perfect match.

Learn More on Safety
See Test Results Here

It’s in the best interest of your curls!

SLS/SLES Sulfates can strip the hair of its natural oils and since curly hair can dry out quite fast, we’ve chosen to formulate without them.

Silicones are synthetic ingredients made up of hydrogen, oxygen and carbon. They are widely used in hair products to give that feeling of a moisturized slip but in reality, it’s just coating the strands and acting as a filler. Using silicones on a regular basis can cause major buildup weighing down your hair.

Lastly, parabens are a type of preservative that basically help deter bacteria and mold. While parabens allow products to last super long, they can cause curly hair to dry out and frizz.

Yes. Even though some of our products contain wheat-derived ingredients, they have been processed to remove gluten. All of our products have been lab tested and verified to be gluten-free.

We want the best for your waves, curls and coils while providing you with ultimate Curl Flexibility™ — get more details on what our new products are formulated without here.

The bunny symbol on our products communicates our commitment to being cruelty-free in compliance with the Leaping Bunny Program.As a Leaping Bunny certified company, we commit that we will not conduct any animal testing of our products, or their ingredients, at any stage of product development. Our manufacturers and ingredient suppliers must make the same pledge and we obtain written declarations from them to ensure our products are cruelty-free. All DevaCurl products are manufactured in compliance with the Leaping Bunny standards and are free of animal testing.


You can learn more about Leaping Bunny Program at www.leapingbunny.org/.

The majority of our new bottles are made from 50% recycled ocean-bound plastic to reduce our eco-footprint. In addition, we have some bottles made from 50% as well as 35% recycled plastic. All tubes are made from 30% recycled post-consumer resin (PCR). All of our bottles, tubes and aluminum cans are recyclable.

After our products are manufactured, they are stored at our logistics partner before being delivered to our customers. Our products are stored in a warehouse at an ambient temperature based on industry standards and confirmed by our testing protocols.