SUMMER SALE: 25% OFF $75+ WITH CODE HOT25
Free Buildup Buster and Ultra Defining Gel samples with $50+ orders
2 FREE samples with $50+ orders
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Your Flex Kit
$27$39 ($52 value)
Limited Time Offer: Final Sale
Your Faves Kit
$34$48 ($73 value)
Color Care & Protect Kit
For All Waves, Curls, and Coils
$36$48 ($71 value)
25% off $75 with code HOT25
Scalp Reset & Refresh Kit
$36$48 ($75 value)
Flex Your Style Kit
Prime & Moisturize Kit
For Medium to Coarse Waves, Curls, and Coils
Refresh & Restyle Kit
Scalp & Hair Cleanse Duo
Define & Shine Kit
Define x Enhance Duo
Going, going, gone! Save big on discounted DevaCurl fan favorites.