Free CurlBond™ Cleanser and Conditioner packettes with $50 Orders
Free CurlBond™ samples with $50 Orders
Custom Liter Duo: 2 for $70
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Fragrance-Free & Hypoallergenic Ultra Defining Gel
For All Waves, Curls, and Coils
$11 - $48
Custom Liters: 2 for $70
Choose a Size
$36 - $66
The Essential Repair Starter Kit
$30 ($47 value)
For Fine Waves, Curls, and Coils
$10 - $46
For Fine to Medium Waves, Curls, and Coils
$24 - $46
$28 - $84
One Condition Delight®
$14 - $28
Frizz-Fighting Volumizing Foam
Previously Frizz-Free Volumizing Foam
Light Defining Gel
Defining Spray Gel
Previously Curl Maker
$18 - $26
Previously Set It Free
Flexible Hold Hairspray
Melt Into Moisture®
$36 - $64
The Essential Starter Kit For Fine Texture
$30 ($48 value)
Lightweight Delight Trio
$25 ($30 value)
Prime & Light Define Duo
$18 ($24 value)