Free DevaTowel with $65 Orders: Limited Time Offer!
Free DevaTowel with $65 Orders
Custom Liters: 2 for $70
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Fragrance-Free & Hypoallergenic SuperCream™
For Coarse Waves, Curls, and Coils
Fragrance-Free & Hypoallergenic Ultra Defining Gel
For All Waves, Curls, and Coils
The Essential Fragrance-Free & Hypoallergenic Kit
For Medium to Coarse Waves, Curls, and Coils
$80 ($100 value)
Light Defining Gel
$10 - $46
Free DevaTowel with $65 orders
Choose a Size
Ultra Defining Gel
Supreme Defining Gel
$24 - $46
$15 - $28
Defining Spray Gel
For Fine Waves, Curls, and Coils
$18 - $26
Your Faves Kit
$48 ($73 value)
Limited Edition Holiday Kit
The Essential Starter Kit For Fine Texture
$30 ($48 value)
The Essential Starter Kit For Coarse Texture
$30 ($45 value)
DevaDryer® and DevaFuser®
Limited Time: Final Sale
The OG Curl Trio
$25 ($30 value)
Lightweight Delight Trio
Rich & Decadent Trio
Prime & Moisturize Kit
Refresh & Restyle Kit
Flex Your Style Kit
Define x Enhance Duo
Define & Shine Kit
Prime & Light Define Duo
For Fine to Medium Waves, Curls, and Coils
$18 ($24 value)
Look-finishers and shine enhancers for the perfect finishing touch.