Styling Cream

Whoever was the mastermind behind adding the new fragrance to all of the Deva Curl products should be fired. It’s such a step backwards for such a forward thinking company. This and One Condition original *were* two of my favorite products. They worked wonders for my hair and I really appreciated the inclusive, unisex/gender neutral marketing and that the products were very neutral on the nose and void of any strong scents (which usually bother my nose) or typical perfumey notes found in many hair products targeting women. That all changed with the latest package/formula update and I’m crushed and disappointed. I will no longer use the products because not only do they now have a strong perfume smell, which if it was good smell, I could probably get used to, but it’s not even a good perfume smell, it’s somewhat chemically and fake floral and stings my nose. The addition of fragrance seems like a selling out to typical hair/cosmetic product marketing tactics and alienating a core loyal customer base. This product spoke for itself and didn’t need a scent and was unique and loved specifically because it didn’t have one.