For Medium to Coarse Waves, Curls, and Coils
Plumping Primer
Body-Building Gelée
PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Dermatologist Co-Developed
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
Dermatologist Co-Developed
SLS/SLES Sulfate Free
Silicone-Free
Paraben-Free
Gluten-Free
Cruelty-Free
Phthalate-Free
Before and After
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4.3 star rating 91 Reviews Write A Review
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91 Reviews
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Updating Results
Verified Reviewer
0.0 star rating
02/05/23
S
Stacey V.
Verified Buyer
1.0 star rating
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
More Volume Please
12/27/22
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
More Volume Please
Pump broken. Product good.
Review by Stacey V. on 27 Dec 2022 review stating Pump broken. Product good.
Product is good, but it was shipped to me with a broken pump so it’s hard to get out of the bottle.
On Plumping Primer
V
Virginia S.
Verified Buyer
1.0 star rating
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
11/24/22
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
not primed
Review by Virginia S. on 24 Nov 2022 review stating not primed
I am unable to use the product that was received damaged. I submitted an email and was informed that a replacement was on the way. . . . still waiting.
On Plumping Primer
D
Deanna K.
Verified Buyer
4.0 star rating
Curl Texture:
Coarse
Curl Type:
Curly
Curl Concern:
Undefined
11/10/22
Curl Texture:
Coarse
Curl Type:
Curly
Curl Concern:
Undefined
Gelee
Review by Deanna K. on 10 Nov 2022 review stating Gelee
I have used this product with the Moxie brand and found it to be a great starting base. However I’ve been looking to combat flakiness. So I wanted to stick to one brand to do so. I paired the primer as a base, with the super cream, and the gel for hold. It feels really nice. A great base if you need a base to give your hair more slip for your styling products. I have color. I noticed that my curls don’t stay locked after finishing with the gel. They tend to separate into smaller strands. The flakiness reduced and is finer flakes, after sticking to one brand. It still also gives off a lot of flakes midweek. Not good for my black or dark clothes.
On Plumping Primer
M
Mary d.
Verified Buyer
3.0 star rating
Curl Texture:
Fine
Curl Type:
Coily
Curl Concern:
Frizzy
11/07/22
Curl Texture:
Fine
Curl Type:
Coily
Curl Concern:
Frizzy
trying the new version of BLeave-in
Review by Mary d. on 7 Nov 2022 review stating trying the new version of BLeave-in
So far I do not like this as much as I loved BLeave-in. I guess this replaces it. My hair doesn’t feel as soft and this tends to feel stickier and harder to manage. I am hanging in there though, because BLEave-in was the only product that truly stopped the frizzies (combined with the gel)...
On Plumping Primer
S
Susan Y.
Verified Buyer
2.0 star rating
Curl Texture:
Fine
Curl Type:
Coily
Curl Concern:
More Volume Please
10/07/22
Curl Texture:
Fine
Curl Type:
Coily
Curl Concern:
More Volume Please
Eh
Review by Susan Y. on 7 Oct 2022 review stating Eh
Didn't seem to do much
On Plumping Primer
