Previously B'Leave-In™
This product is out of stock
$20.00
PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Dermatologist Co-Developed
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Ingredients for Plumping Primer
Before and After
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curly community reviews
4.8
4.8 star rating
4.8 star rating 48 Reviews Write A Review
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48 Reviews
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Updating Results
Verified Reviewer
0.0 star rating
07/31/21
I
Ingrid H.
Verified Buyer
5.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Frizzy
07/29/21
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Frizzy
Excellent primer
Review by Ingrid H. on 29 Jul 2021 review stating Excellent primer
Great primer. Can be mix with different creams and gels. I love this product gives enough volume and hold.
On Plumping Primer
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A
Amy
5.0 star rating
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
More Volume Please
07/13/21
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
More Volume Please
Smells amazing
Review by Amy on 13 Jul 2021 review stating Smells amazing
I received this product complimentary from DevaCurl. love this product! It smells wonderful. It leaves my hair feeling silky smooth and helps to plump up my curls and define them more. It does not weigh down my hair or leave it feeling sticky or greasy.
On Plumping Primer
M
Mary
3.0 star rating
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
07/13/21
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
No noticeable plump
Review by Mary on 13 Jul 2021 review stating No noticeable plump
Keep in mind that I received this product for free for review and gifted by Devacurl. I have very thin, wavy hair. What I mainly look for in any hair product is the ability to add volume to my hair. I didn’t find my hair looking any significant differences to my hair after using this product.
On Plumping Primer
N
Niddhi
Verified Reviewer
4.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Frizzy
07/13/21
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Frizzy
Decent product which gives definition
Review by Niddhi on 13 Jul 2021 review stating Decent product which gives definition
I have curly rough hair which often looks more rough within 2-4 days of wash. I used the devacurl primer and it did some basic styling which I normally do ( simple blow dry and air dry after wash ). The primer added more curl texture and definition. The only cons is that it just lasted for 2 days and my hair was kind of hard. I feel I want to try using different methods with the primer so avoid dryness. Received complimentary from Devacurl.
On Plumping Primer
K
kris
5.0 star rating
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
Dry & Brittle Strands
07/13/21
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
Dry & Brittle Strands
amazing
Review by kris on 13 Jul 2021 review stating amazing
After hearing rave reviews from the salon, I decided to try this complimentary from DevaCurl on my curly hair. I have a lot of hair and a lot of curl, but it is fine textured. I have problems using most curl creams - they are often too heavy. Devacurl does an amazing job of taming and smoothing curls when you blow dry and I get lots of compliments every time I do it.
On Plumping Primer
