PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Pair It With
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
SLS/SLES Sulfate Free
Ingredients for Plumping Primer
Before and After
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Review by Anonymous User
5.0 star rating
Review by jo p. on 4 Jan 2022 review stating Perfect
Love how defined this makes my curls but gives it a lot of volume!!!
1.0 star rating
Review by Carol F. on 27 Dec 2021 review stating Never got
I have never gotten it so I can't say if it works or not.
2.0 star rating
New Formula is glue
Review by Masha on 23 Dec 2021 review stating New Formula is glue
Why oh WHY do companies with so many loyal and grateful customers change their formulas for the worst? The old formula (b’Leave in) made my hair soft, shiny, and preserved my wave/curl brilliantly. I’ve used this new formula about 5 times now and not only does it make my hair feel like hay, it glues pieces of my hair together. So many knots. I don’t understand why they’ve done this, but I am now looking for another product. :(
5.0 star rating
Review by email@example.com W. on 21 Dec 2021 review stating Poppin!!!!
5.0 star rating
Review by Kay S. on 17 Nov 2021 review stating It works!
Much to my surprise, this product actually works to add volume to my hair without straightening my curls. I’ve tried way too many products to add volume and either the don’t work or straighten my curls. I was pleasantly surprised.