For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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25% off $75 with code HOT25

PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 

how to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

 

Before and After

 

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4.4

4.4 star rating

4.4 star rating 84 Reviews
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Verified Reviewer
0.0 star rating
06/28/22
Review by Anonymous User
N
Noelle
Verified Reviewer
5.0 star rating
06/22/22
Love it
Review by Noelle on 22 Jun 2022 review stating Love it
I was skeptical to go back to deva curl after everything that happened. I used to use them all the time. However I tried this and LOVED IT. It smells good and added plump and volume to my hair. I struggle with volume at the roots and sometimes my curls like flat on my head lol. But after I used this it looked more full and I air dried it and it had way more volume at the roots. I will 100% be keeping this in my routine. I used this first then the super cream after and results were great. No frizz or greasyness.
D
Dorothy Z.
Verified Buyer
5.0 star rating
06/22/22
Why change the name When
Review by Dorothy Z. on 22 Jun 2022 review stating Why change the name When
Why change the name When the sale n is closing name recognition = longevity. This is a miss step
J
Jan W.
Verified Buyer
5.0 star rating
06/19/22
Defines curls and controls frizz.
Review by Jan W. on 19 Jun 2022 review stating Defines curls and controls frizz.
Defines curls and controls frizz. Love this product!
A
Angel M.
Verified Buyer
5.0 star rating
06/04/22
Don’t know what I’d do
Review by Angel M. on 4 Jun 2022 review stating Don’t know what I’d do
Don’t know what I’d do without it
T
tonie f.
Verified Buyer
5.0 star rating
06/03/22
Plumping Primer
Review by tonie f. on 3 Jun 2022 review stating Plumping Primer
I love how this product helps my curls.