For Medium to Coarse Waves, Curls, and Coils
Plumping Primer
Body-Building Gelée
30% off with code: SUPERCYBER30
$20.00
PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Dermatologist Co-Developed
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
Dermatologist Co-Developed
SLS/SLES Sulfate Free
Silicone-Free
Paraben-Free
Gluten-Free
Cruelty-Free
Phthalate-Free
Ingredients for Plumping Primer
Before and After
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4.4 star rating 64 Reviews Write A Review
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64 Reviews
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Updating Results
Verified Reviewer
0.0 star rating
11/29/21
K
Kay S.
Verified Buyer
5.0 star rating
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
11/17/21
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
It works!
Review by Kay S. on 17 Nov 2021 review stating It works!
Much to my surprise, this product actually works to add volume to my hair without straightening my curls. I’ve tried way too many products to add volume and either the don’t work or straighten my curls. I was pleasantly surprised.
On Plumping Primer
I
Ivy G.
Verified Buyer
3.0 star rating
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
Frizzy
10/31/21
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
Frizzy
I emailed DevaCurl to ask
Review by Ivy G. on 31 Oct 2021 review stating I emailed DevaCurl to ask
I emailed DevaCurl to ask if I could still purchase B'Leave In, which has been my go-to product - works beautifully for my hair, no other product makes my hair look as good. I cannot say how grateful I was to have found that product. DevaCurl responded that Plumping Primer was as good and probably better. Disappointingly, it definitely does not perform the magic for my hair that B'Leave In did. Can I still purchase B'Leave In???
On Plumping Primer
T
Tammy
Verified Reviewer
1.0 star rating
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
More Volume Please
10/19/21
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
More Volume Please
What happened to the old formula?!
Review by Tammy on 19 Oct 2021 review stating What happened to the old formula?!
You can't call this B'Leave in! All the protein is gone. Where is the wheat protein and the wheat and oat peptides?
On Plumping Primer
D
Danielle H.
Verified Buyer
1.0 star rating
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
Undefined
10/01/21
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
Undefined
Hate the change
Review by Danielle H. on 1 Oct 2021 review stating Hate the change
Since this move from the "b'leave in" product, you pay the same price for much less product.
On Plumping Primer
N
NYkzrmer_
Verified Reviewer
4.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
No Concerns
10/01/21
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
No Concerns
The formula has changed!
Review by NYkzrmer_ on 1 Oct 2021 review stating The formula has changed!
Since the new packaging along with the name changed, the product isn’t the same. I have always loved the original “B Leave-in.” Always my curls were soft. Since the new change I have noticed my curls are dryer. Did something change other than the packaging? This styler was my favorite, but now my curls are dryer since I have purchased the new one.
On Plumping Primer
