For Medium to Coarse Waves, Curls, and Coils
Plumping Primer
Body-Building Gelée
Free Decadence samples with $50
$24.00
PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Dermatologist Co-Developed
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
Dermatologist Co-Developed
SLS/SLES Sulfate Free
Silicone-Free
Paraben-Free
Gluten-Free
Cruelty-Free
Phthalate-Free
Before and After
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86 Reviews
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Updating Results
Verified Reviewer
0.0 star rating
10/02/22
M
Merle S.
Verified Buyer
5.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Undefined
08/17/22
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Undefined
Staple in my routine
Review by Merle S. on 17 Aug 2022 review stating Staple in my routine
I use plumping primer as first step before gel and it helps with definition of the curls.
On Plumping Primer
D
DENISE T.
Verified Buyer
5.0 star rating
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
Frizzy
07/07/22
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
Frizzy
Add moisture, styles soft curls
Review by DENISE T. on 7 Jul 2022 review stating Add moisture, styles soft curls
Ive used Deva Curl if awhile, and along with other styling products and always come back to Deva Curl. The plumping primer adds moisture to my hair and keeps it from drying out while Im styling it. On days Im in a rush, I will just use the primer without the Deva Arc Angel gel for softer curls and it holds without frizz. Im sold on Deva Curl products!
On Plumping Primer
N
Noelle
Verified Reviewer
5.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
More Volume Please
06/22/22
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
More Volume Please
Love it
Review by Noelle on 22 Jun 2022 review stating Love it
I was skeptical to go back to deva curl after everything that happened. I used to use them all the time. However I tried this and LOVED IT. It smells good and added plump and volume to my hair. I struggle with volume at the roots and sometimes my curls like flat on my head lol. But after I used this it looked more full and I air dried it and it had way more volume at the roots. I will 100% be keeping this in my routine. I used this first then the super cream after and results were great. No frizz or greasyness.
On Plumping Primer
D
Dorothy Z.
Verified Buyer
5.0 star rating
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
No Concerns
06/22/22
Curl Texture:
Medium
Curl Type:
Wavy
Curl Concern:
No Concerns
Why change the name When
Review by Dorothy Z. on 22 Jun 2022 review stating Why change the name When
Why change the name When the sale n is closing name recognition = longevity. This is a miss step
On Plumping Primer
J
Jan W.
Verified Buyer
5.0 star rating
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
No Concerns
06/19/22
Curl Texture:
Fine
Curl Type:
Curly
Curl Concern:
No Concerns
Defines curls and controls frizz.
Review by Jan W. on 19 Jun 2022 review stating Defines curls and controls frizz.
Defines curls and controls frizz. Love this product!
On Plumping Primer
