For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 

how to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfates Free Icon

SLS/SLES Sulfates* Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

 

Before and After

 

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4.3 star rating

4.3 star rating 106 Reviews
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Verified Reviewer
0.0 star rating
02/24/24
Review by Anonymous User
K
Kellie J.
Verified Buyer
1.0 star rating
01/03/24
disappointed
Review by Kellie J. on 3 Jan 2024 review stating disappointed
Was supposed to be a substitute for B'leave-in
Not at all the same
Very disappointed B'Leave-In was discontinued
L
Lindsay B.
Verified Buyer
4.0 star rating
01/01/24
This with the cream, and
Review by Lindsay B. on 1 Jan 2024 review stating This with the cream, and
This with the cream, and the other gel was too much. I wanted more curls, not to be waited down.
V
virginia S.
Verified Buyer
5.0 star rating
10/01/23
Great to build volume
Review by virginia S. on 1 Oct 2023 review stating Great to build volume
This product gives my curlers volume a body without leaving it bogged down with product. I love this product as my hair has reduced volume as I aged and this really makes a difference.
A
Anne P.
Verified Buyer
5.0 star rating
09/17/23
Found the missing link !
Review by Anne P. on 17 Sep 2023 review stating Found the missing link !
This is the product that finally gave me the results I’ve been searching for!
My hair needed this boost for my fine waves to last throughout the day.
A fine mist of water wakes them up for the next day.
I apply before Wave Maker- they work well together
V
Vicki L.
Verified Buyer
5.0 star rating
09/06/23
Favorite Product EVER!
Review by Vicki L. on 6 Sep 2023 review stating Favorite Product EVER!
This goes on like silk & makes my hair feel amazing. It is the first thing I apply when the shower water goes off. I will never shower without it again!!!