For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 

how to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

Ingredients for Plumping Primer

 

Before and After

 

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curly community reviews

4.3

4.3 star rating

4.3 star rating 68 Reviews
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Verified Reviewer
0.0 star rating
01/19/22
Review by Anonymous User
J
jo p.
Verified Buyer
5.0 star rating
01/04/22
Perfect
Review by jo p. on 4 Jan 2022 review stating Perfect
Love how defined this makes my curls but gives it a lot of volume!!!
C
Carol F.
Verified Buyer
1.0 star rating
12/27/21
Never got
Review by Carol F. on 27 Dec 2021 review stating Never got
I have never gotten it so I can't say if it works or not.
M
Masha
Verified Reviewer
2.0 star rating
12/23/21
New Formula is glue
Review by Masha on 23 Dec 2021 review stating New Formula is glue
Why oh WHY do companies with so many loyal and grateful customers change their formulas for the worst? The old formula (b’Leave in) made my hair soft, shiny, and preserved my wave/curl brilliantly. I’ve used this new formula about 5 times now and not only does it make my hair feel like hay, it glues pieces of my hair together. So many knots. I don’t understand why they’ve done this, but I am now looking for another product. :(
V
violamom2@gmail.com W.
Verified Buyer
5.0 star rating
12/21/21
Poppin!!!!
Review by violamom2@gmail.com W. on 21 Dec 2021 review stating Poppin!!!!
Poppin!!!!
K
Kay S.
Verified Buyer
5.0 star rating
11/17/21
It works!
Review by Kay S. on 17 Nov 2021 review stating It works!
Much to my surprise, this product actually works to add volume to my hair without straightening my curls. I’ve tried way too many products to add volume and either the don’t work or straighten my curls. I was pleasantly surprised.