PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Pair It With
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Ingredients for Plumping Primer
Before and After
curly community reviews
WRITE A REVIEW
* Indicates a required field
* What is your curl texture?
What is your curl texture?
* What is your curl type?
What is your curl type?
* What is your main curl concern?
What is your main curl concern?
Review's title & body can't be empty Question's body can't be empty Please enter a star rating for this review Name field cannot be empty Invalid email Your review has already been submitted. Max length was exceeded Please fill out all of the mandatory (*) fields One or more of your answers does not meet the required criteria
- 5.0 star rating
- 4.0 star rating
- 3.0 star rating
- 2.0 star rating
- 1.0 star rating
0.0 star rating
Review by Anonymous User
5.0 star rating
Review by Ingrid H. on 29 Jul 2021 review stating Excellent primer
Great primer. Can be mix with different creams and gels. I love this product gives enough volume and hold.
5.0 star rating
Review by Amy on 13 Jul 2021 review stating Smells amazing
I received this product complimentary from DevaCurl. love this product! It smells wonderful. It leaves my hair feeling silky smooth and helps to plump up my curls and define them more. It does not weigh down my hair or leave it feeling sticky or greasy.
3.0 star rating
No noticeable plump
Review by Mary on 13 Jul 2021 review stating No noticeable plump
Keep in mind that I received this product for free for review and gifted by Devacurl. I have very thin, wavy hair. What I mainly look for in any hair product is the ability to add volume to my hair. I didn’t find my hair looking any significant differences to my hair after using this product.
4.0 star rating
Decent product which gives definition
Review by Niddhi on 13 Jul 2021 review stating Decent product which gives definition
I have curly rough hair which often looks more rough within 2-4 days of wash. I used the devacurl primer and it did some basic styling which I normally do ( simple blow dry and air dry after wash ). The primer added more curl texture and definition. The only cons is that it just lasted for 2 days and my hair was kind of hard. I feel I want to try using different methods with the primer so avoid dryness. Received complimentary from Devacurl.
5.0 star rating
Review by kris on 13 Jul 2021 review stating amazing
After hearing rave reviews from the salon, I decided to try this complimentary from DevaCurl on my curly hair. I have a lot of hair and a lot of curl, but it is fine textured. I have problems using most curl creams - they are often too heavy. Devacurl does an amazing job of taming and smoothing curls when you blow dry and I get lots of compliments every time I do it.