For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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30% off with code: SUPERCYBER30

PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 

how to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

Ingredients for Plumping Primer

 

Before and After

 

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curly community reviews

4.4

4.4 star rating

4.4 star rating 64 Reviews
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Verified Reviewer
0.0 star rating
11/29/21
Review by Anonymous User
K
Kay S.
Verified Buyer
5.0 star rating
11/17/21
It works!
Review by Kay S. on 17 Nov 2021 review stating It works!
Much to my surprise, this product actually works to add volume to my hair without straightening my curls. I’ve tried way too many products to add volume and either the don’t work or straighten my curls. I was pleasantly surprised.
I
Ivy G.
Verified Buyer
3.0 star rating
10/31/21
I emailed DevaCurl to ask
Review by Ivy G. on 31 Oct 2021 review stating I emailed DevaCurl to ask
I emailed DevaCurl to ask if I could still purchase B'Leave In, which has been my go-to product - works beautifully for my hair, no other product makes my hair look as good. I cannot say how grateful I was to have found that product. DevaCurl responded that Plumping Primer was as good and probably better. Disappointingly, it definitely does not perform the magic for my hair that B'Leave In did. Can I still purchase B'Leave In???
T
Tammy
Verified Reviewer
1.0 star rating
10/19/21
What happened to the old formula?!
Review by Tammy on 19 Oct 2021 review stating What happened to the old formula?!
You can't call this B'Leave in! All the protein is gone. Where is the wheat protein and the wheat and oat peptides?
D
Danielle H.
Verified Buyer
1.0 star rating
10/01/21
Hate the change
Review by Danielle H. on 1 Oct 2021 review stating Hate the change
Since this move from the "b'leave in" product, you pay the same price for much less product.
N
NYkzrmer_
Verified Reviewer
4.0 star rating
10/01/21
The formula has changed!
Review by NYkzrmer_ on 1 Oct 2021 review stating The formula has changed!
Since the new packaging along with the name changed, the product isn’t the same. I have always loved the original “B Leave-in.” Always my curls were soft. Since the new change I have noticed my curls are dryer. Did something change other than the packaging? This styler was my favorite, but now my curls are dryer since I have purchased the new one.