For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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Previously B'Leave-In™

This product is out of stock

PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 

how to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 

Ingredients for Plumping Primer

 

Before and After

 

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curly community reviews

4.8

4.8 star rating

4.8 star rating 48 Reviews
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Verified Reviewer
0.0 star rating
07/31/21
Review by Anonymous User
I
Ingrid H.
Verified Buyer
5.0 star rating
07/29/21
Excellent primer
Review by Ingrid H. on 29 Jul 2021 review stating Excellent primer
Great primer. Can be mix with different creams and gels. I love this product gives enough volume and hold.
Image of Review by Ingrid H. on 29 Jul 2021 number 1
Image of Review by Ingrid H. on 29 Jul 2021 number 1
A
Amy
5.0 star rating
07/13/21
Smells amazing
Review by Amy on 13 Jul 2021 review stating Smells amazing
I received this product complimentary from DevaCurl. love this product! It smells wonderful. It leaves my hair feeling silky smooth and helps to plump up my curls and define them more. It does not weigh down my hair or leave it feeling sticky or greasy.
M
Mary
3.0 star rating
07/13/21
No noticeable plump
Review by Mary on 13 Jul 2021 review stating No noticeable plump
Keep in mind that I received this product for free for review and gifted by Devacurl. I have very thin, wavy hair. What I mainly look for in any hair product is the ability to add volume to my hair. I didn’t find my hair looking any significant differences to my hair after using this product.
N
Niddhi
Verified Reviewer
4.0 star rating
07/13/21
Decent product which gives definition
Review by Niddhi on 13 Jul 2021 review stating Decent product which gives definition
I have curly rough hair which often looks more rough within 2-4 days of wash. I used the devacurl primer and it did some basic styling which I normally do ( simple blow dry and air dry after wash ). The primer added more curl texture and definition. The only cons is that it just lasted for 2 days and my hair was kind of hard. I feel I want to try using different methods with the primer so avoid dryness. Received complimentary from Devacurl.
K
kris
5.0 star rating
07/13/21
amazing
Review by kris on 13 Jul 2021 review stating amazing
After hearing rave reviews from the salon, I decided to try this complimentary from DevaCurl on my curly hair. I have a lot of hair and a lot of curl, but it is fine textured. I have problems using most curl creams - they are often too heavy. Devacurl does an amazing job of taming and smoothing curls when you blow dry and I get lots of compliments every time I do it.