PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Pair It With
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
SLS/SLES Sulfate Free
Ingredients for Plumping Primer
Before and After
curly community reviews
WRITE A REVIEW
* Indicates a required field
* What is your curl texture?
What is your curl texture?
* What is your curl type?
What is your curl type?
* What is your main curl concern?
What is your main curl concern?
Review's title & body can't be empty Question's body can't be empty Please enter a star rating for this review Name field cannot be empty Invalid email Your review has already been submitted. Max length was exceeded Please fill out all of the mandatory (*) fields One or more of your answers does not meet the required criteria
- 5.0 star rating
- 4.0 star rating
- 3.0 star rating
- 2.0 star rating
- 1.0 star rating
0.0 star rating
Review by Anonymous User
5.0 star rating
Review by Kay S. on 17 Nov 2021 review stating It works!
Much to my surprise, this product actually works to add volume to my hair without straightening my curls. I’ve tried way too many products to add volume and either the don’t work or straighten my curls. I was pleasantly surprised.
3.0 star rating
I emailed DevaCurl to ask
Review by Ivy G. on 31 Oct 2021 review stating I emailed DevaCurl to ask
I emailed DevaCurl to ask if I could still purchase B'Leave In, which has been my go-to product - works beautifully for my hair, no other product makes my hair look as good. I cannot say how grateful I was to have found that product. DevaCurl responded that Plumping Primer was as good and probably better. Disappointingly, it definitely does not perform the magic for my hair that B'Leave In did. Can I still purchase B'Leave In???
1.0 star rating
What happened to the old formula?!
Review by Tammy on 19 Oct 2021 review stating What happened to the old formula?!
You can't call this B'Leave in! All the protein is gone. Where is the wheat protein and the wheat and oat peptides?
1.0 star rating
Hate the change
Review by Danielle H. on 1 Oct 2021 review stating Hate the change
Since this move from the "b'leave in" product, you pay the same price for much less product.
4.0 star rating
The formula has changed!
Review by NYkzrmer_ on 1 Oct 2021 review stating The formula has changed!
Since the new packaging along with the name changed, the product isn’t the same. I have always loved the original “B Leave-in.” Always my curls were soft. Since the new change I have noticed my curls are dryer. Did something change other than the packaging? This styler was my favorite, but now my curls are dryer since I have purchased the new one.