For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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FREE Mist Of Wonders™ Leave-in Mini on $75

PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 

how to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

 

Before and After

 

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curly community reviews

4.3

4.3 star rating

4.3 star rating 97 Reviews
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Verified Reviewer
0.0 star rating
06/03/23
Review by Anonymous User
N
Nicole K.
Verified Buyer
5.0 star rating
05/14/23
A staple
Review by Nicole K. on 14 May 2023 review stating A staple
A staple
L
Leslianne B.
Verified Buyer
3.0 star rating
05/01/23
I honestly don't know how I feel about this.
Review by Leslianne B. on 1 May 2023 review stating I honestly don't know how I feel about this.
Not sure what it is supposed to be doing.
G
Gwen S.
Verified Buyer
5.0 star rating
03/13/23
Great product
Review by Gwen S. on 13 Mar 2023 review stating Great product
This is one part of a great hair care system!
K
Kathy P.
Verified Buyer
5.0 star rating
03/13/23
Great product
Review by Kathy P. on 13 Mar 2023 review stating Great product
I use this product everyday along with DevaCurl shampoo and conditioner. It leaves my natural curls soft and bouncy.
J
Jessica G.
Verified Buyer
5.0 star rating
03/05/23
Fabulous product
Review by Jessica G. on 5 Mar 2023 review stating Fabulous product
Made my hair so happy!