For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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Free Buildup Buster® sample on $50+

PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfates Free Icon

SLS/SLES Sulfates* Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Formulated Without Parabens

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

 

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curly community reviews

4.3

4.3 star rating

4.3 star rating 112 Reviews
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Verified Reviewer
0.0 star rating
11/03/24
Review by Anonymous User
L
Lisa V.
Verified Buyer
1.0 star rating
08/30/24
Didn't work for me
Review by Lisa V. on 30 Aug 2024 review stating Didn't work for me
Weighed my hair down and felt dry
E
Eloise E.
Verified Buyer
5.0 star rating
08/23/24
Definition without sticky weight
Review by Eloise E. on 23 Aug 2024 review stating Definition without sticky weight
Plumping Primer adds definition and volume without weight to my curls. It plays well with the other Deva products when overlayered and the result is NOT sticky like many products.
C
Christine S.
Verified Buyer
5.0 star rating
06/07/24
Great Primer
Review by Christine S. on 7 Jun 2024 review stating Great Primer
I use this right after drying with the Deva towel.
T
TROY M.
Verified Buyer
5.0 star rating
05/18/24
Good stuff
Review by TROY M. on 18 May 2024 review stating Good stuff
I like it. I mix with Argan oil and my hair is much less frizzy.
A
Adele A.
Verified Buyer
2.0 star rating
05/16/24
Does not support curls
Review by Adele A. on 16 May 2024 review stating Does not support curls
I have gray hair that is generally wavy and curly depending on the level of humidity in the air. Now that I have moved to Arizona, I have not found any curl support product that keeps my curly hairdo in place.