Free Styling Cream packette and FlexFactor™ mini with $60 Orders
Free FlexFactor™ mini with $60 Orders
CUSTOM LITERS: 2 FOR $70
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Fragrance-Free & Hypoallergenic SuperCream™
For Coarse Waves, Curls, and Coils
Fragrance-Free & Hypoallergenic Ultra Defining Gel
For All Waves, Curls, and Coils
For Medium to Coarse Waves, Curls, and Coils
$20 - $40
Choose a Size
$14 - $28
Frizz-Fighting Volumizing Foam
For Fine to Medium Waves, Curls, and Coils
Previously Frizz-Free Volumizing Foam
Light Defining Gel
$10 - $46
Ultra Defining Gel
Supreme Defining Gel
$24 - $46
Previously Arc AnGel™ Gel
$15 - $28
Defining Spray Gel
Previously Curl Maker
For Fine Waves, Curls, and Coils
$18 - $26
Previously Set It Free
Flexible Hold Hairspray
Wash Day Wonder®
$28 - $60