Image of people who have curly hair smiling and laughing

Image of people who have curly hair smiling and laughing

The Deva Blog

two women: one with long blonde wavy hair and the other with short brown coily hair

DevaCurl: Leading the Curl Movement Since Day One

With so many products catering to the curl community today, it’s hard to imagine a time when going natural was virtually unheard of...

cream goop and gel goop

Gel vs. Cream: The Great Debate

It’s a curly conundrum that’s ruffled (and smoothed) many a curl. So, which one is right for you?... Read More

the DevaCut: scissors to curly hair

The DevaCut: A Game-Changer for Curls

When you have curly, coily, or wavy hair, there’s no such thing as “just getting a haircut.” The same techniques that stylists use for cutting... Read More

One Condition® Original 12 oz Bottle

One Condition® Original Goop

One Condition® Original

For Medium Waves, Curls, and Coils

$14 - $58

FREE Ultra Defining Gel sample on $50+

SuperCream™ 5.1 oz Bottle

SuperCream™ Goop

SuperCream™

For Medium to Coarse Waves, Curls, and Coils

$18 - $34

FREE Ultra Defining Gel sample on $50+

Ultra Defining Gel 12 oz Bottle

Ultra Defining Gel Goop

Ultra Defining Gel

For Medium to Coarse Waves, Curls, and Coils

$14 - $58

FREE Ultra Defining Gel sample on $50+

No-Poo® Original 12 oz Bottle

No-Poo® Original Goop

No-Poo® Original

For Medium to Coarse Waves, Curls, and Coils

$14 - $58

FREE Ultra Defining Gel sample on $50+