FREE Ultra Defining Gel sample on $50+

FREE sample on $50+

Free Shipping on All Orders

Free Shipping on All Orders

INTRODUCING DEVA PERKS: Sign up for exclusive access to rewards + points every time you shop.

Join Deva Perks: Our Rewards Program

Image of people who have curly hair smiling and laughingImage of people who have curly hair smiling and laughing

The Deva Blog

DevaCurl No-Poo and One Condition Original bottles

The Guide to Cleansers + Conditioners for Your Hair Type

Whatever your curl needs are, there’s a DevaCurl cleanser + conditioner for you.

Read Now
 
 
 
 
macro image of coily hair and curly texture

Understanding Curl Pattern vs. Texture
When it comes to curly hair, there's often confusion between "hair texture" and "curl pattern. Learn the difference.... Read More

cream goop and gel goop

Gel vs. Cream: The Great Debate
It’s a curly conundrum that’s ruffled (and smoothed) many a curl. So, which one is right for you?... Read More

the DevaCut: scissors to curly hair

The DevaCut: A Game-Changer for Curls
When you have curly, coily, or wavy hair, there’s no such thing as “just getting a haircut.” The same techniques that stylists use for cutting... Read More

 
 
DevaCurl CurlBond bottles

How to Repair + Prevent Damaged Curls
We love our curls but let’s face it, they come with their own set of rules. curls can go from looking lush to fried if they’re not cared for... Read More

two women: one with long blonde wavy hair and the other with short brown coily hair

DevaCurl: Leading the Curl Movement Since Day One
With so many products catering to the curl community today, it’s hard to imagine a time when going natural was virtually unheard of...... Read More

 
 

The Deva OG's

One Condition® Original 12 oz BottleOne Condition® Original Goop

One Condition® Original

For Medium Waves, Curls, and Coils

$14 - $58

FREE Ultra Defining Gel sample on $50+

SuperCream™ 5.1 oz BottleSuperCream™ Goop

SuperCream™

For Medium to Coarse Waves, Curls, and Coils

$18 - $34

FREE Ultra Defining Gel sample on $50+

Ultra Defining Gel 12 oz BottleUltra Defining Gel Goop

Ultra Defining Gel

For Medium to Coarse Waves, Curls, and Coils

$14 - $58

FREE Ultra Defining Gel sample on $50+

No-Poo® Original 12 oz BottleNo-Poo® Original Goop

No-Poo® Original

For Medium to Coarse Waves, Curls, and Coils

$14 - $58

FREE Ultra Defining Gel sample on $50+