For Curly Hair

No-Poo Original

Zero Lather Conditioning Cleanser

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Why You Need It

Traditional shampoo can be too harsh for curls. That’s why we made No-Poo Original! The non-lathering formula with peppermint and grapeseed oil gently cleanses without stripping the natural oils your curls need. Plus, it provides essential moisture so your curls can be shiny, bouncy and just plain gorgeous. No wonder it’s our best-selling cleanser!

Stylist Tip

Devachan senior stylist Telma

“Make sure you apply No-Poo Original directly to your scalp, add more water, and really scrub it in. Do the same scrubbing motion when rinsing to thoroughly cleanse.”

Telma, Devachan Senior Stylist


no-poo original 101


how to use

Saturate your curls and scrub No-Poo on your scalp to cleanse. Scrub it out too to thoroughly cleanse your curls.

bottle of no-poo original with flower petals

only the good stuff

Everything your curls need, and nothing they don't. Because we know curls.

Sulfate-Free Sulfate-Free Icon


Paraben-Free Paraben-Free Icon


Silicone-Free Silicone-Free Icon


Cruelty-Free Cruelty-Free Icon


Gluten-Free Gluten-Free Icon


Phthalate Phthalate Icon



Key Ingredients for No-Poo Original

Grapes with seeds

Grapeseed Oil

Helps moisturize

Peppermint leaves

Peppermint Oil

Stimulates the senses


curly community reviews


4.5 star rating

566 Reviews


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Verified Reviewer
0 star rating
Review by Anonymous User
Daphne D.
1 star rating
Awful product
Review by Daphne D. on 22 May 2020 review stating Awful product
I used Deva Curl for 6 years until the controversy around the product erupted. I had already scalp problems which, at first, I did not attribute to this product. I discontinued the product as an experiment for 3 months and reused it for six days after discontinuing. After only 3 washes, I was having scalp problems again--lots of flaking, red scalp, falling hair. After fooling so many customers, you deserve to go bankrupt.
Comments by Store Owner on Review by Daphne D. on 22 May 2020
Response from DevaCurl
Hi, as with any cosmetic or personal care product, if you have a negative experience (such as itchy scalp) that you think may be related to use of DevaCurl products, you should immediately stop using the product. If you experience hair loss, you should contact your healthcare provider or dermatologist. You can learn more about the safety of our products at
Paula D.
Verified Buyer
5 star rating
Trust in No Poo
Review by Paula D. on 10 Apr 2020 review stating Trust in No Poo
I’ve been using No Poo for almost 10 years now. I have fine curly hair, and even with the changes in the texture of my 65 year old hair, No Poo makes my hair the best it can be. It’s is the only shampoo I use on my hair all this time. No frizz, pretty curls.
Karen B.
Verified Buyer
5 star rating
Best Shampoo I've Ever Used!
Review by Karen B. on 10 Apr 2020 review stating Best Shampoo I've Ever Used!
This wonderful, no lather, shampoo keeps my color-treated hair clean and conditioned without harmful chemicals. It's also great for straightened hair as it contains no sulfates!! I've used this shampoo for years and have yet to find one I like more!
Roxane B.
Verified Buyer
1 star rating
Unhealthy scalp
Review by Roxane B. on 8 Apr 2020 review stating Unhealthy scalp
I've used DevaCurl for a few years. I stopped and after 1 month my scalp got healthy. No more sores or itching. I'm throwing my product away.
Gloria H.
Verified Buyer
5 star rating
long time user of this
Review by Gloria H. on 8 Apr 2020 review stating long time user of this
long time user of this great product.
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