For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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30% OFF with code: CURLCYBER

PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 

how to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

 

Before and After

 

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curly community reviews

4.3

4.3 star rating

4.3 star rating 90 Reviews
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Verified Reviewer
0.0 star rating
11/29/22
Review by Anonymous User
V
Virginia S.
Verified Buyer
1.0 star rating
11/24/22
not primed
Review by Virginia S. on 24 Nov 2022 review stating not primed
I am unable to use the product that was received damaged. I submitted an email and was informed that a replacement was on the way. . . . still waiting.
D
Deanna K.
Verified Buyer
4.0 star rating
11/10/22
Gelee
Review by Deanna K. on 10 Nov 2022 review stating Gelee
I have used this product with the Moxie brand and found it to be a great starting base. However I’ve been looking to combat flakiness. So I wanted to stick to one brand to do so. I paired the primer as a base, with the super cream, and the gel for hold. It feels really nice. A great base if you need a base to give your hair more slip for your styling products. I have color. I noticed that my curls don’t stay locked after finishing with the gel. They tend to separate into smaller strands. The flakiness reduced and is finer flakes, after sticking to one brand. It still also gives off a lot of flakes midweek. Not good for my black or dark clothes.
M
Mary d.
Verified Buyer
3.0 star rating
11/07/22
trying the new version of BLeave-in
Review by Mary d. on 7 Nov 2022 review stating trying the new version of BLeave-in
So far I do not like this as much as I loved BLeave-in. I guess this replaces it. My hair doesn’t feel as soft and this tends to feel stickier and harder to manage. I am hanging in there though, because BLEave-in was the only product that truly stopped the frizzies (combined with the gel)...
S
Susan Y.
Verified Buyer
2.0 star rating
10/07/22
Eh
Review by Susan Y. on 7 Oct 2022 review stating Eh
Didn't seem to do much
M
Merle S.
Verified Buyer
5.0 star rating
08/17/22
Staple in my routine
Review by Merle S. on 17 Aug 2022 review stating Staple in my routine
I use plumping primer as first step before gel and it helps with definition of the curls.