PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Pair It With
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
SLS/SLES Sulfate Free
Before and After
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Review by Anonymous User
1.0 star rating
Review by Virginia S. on 24 Nov 2022 review stating not primed
I am unable to use the product that was received damaged. I submitted an email and was informed that a replacement was on the way. . . . still waiting.
4.0 star rating
Review by Deanna K. on 10 Nov 2022 review stating Gelee
I have used this product with the Moxie brand and found it to be a great starting base. However I’ve been looking to combat flakiness. So I wanted to stick to one brand to do so. I paired the primer as a base, with the super cream, and the gel for hold. It feels really nice. A great base if you need a base to give your hair more slip for your styling products. I have color. I noticed that my curls don’t stay locked after finishing with the gel. They tend to separate into smaller strands. The flakiness reduced and is finer flakes, after sticking to one brand. It still also gives off a lot of flakes midweek. Not good for my black or dark clothes.
3.0 star rating
trying the new version of BLeave-in
Review by Mary d. on 7 Nov 2022 review stating trying the new version of BLeave-in
So far I do not like this as much as I loved BLeave-in. I guess this replaces it. My hair doesn’t feel as soft and this tends to feel stickier and harder to manage. I am hanging in there though, because BLEave-in was the only product that truly stopped the frizzies (combined with the gel)...
2.0 star rating
Review by Susan Y. on 7 Oct 2022 review stating Eh
Didn't seem to do much
5.0 star rating
Staple in my routine
Review by Merle S. on 17 Aug 2022 review stating Staple in my routine
I use plumping primer as first step before gel and it helps with definition of the curls.