For Curly Hair

No-Poo Original

Zero Lather Conditioning Cleanser

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Why You Need It

Traditional shampoo can be too harsh for curls. That’s why we made No-Poo Original! The non-lathering formula with peppermint and grapeseed oil gently cleanses without stripping the natural oils your curls need. Plus, it provides essential moisture so your curls can be shiny, bouncy and just plain gorgeous. No wonder it’s our best-selling cleanser!

Stylist Tip

Devachan senior stylist Telma

“Make sure you apply No-Poo Original directly to your scalp, add more water, and really scrub it in. Do the same scrubbing motion when rinsing to thoroughly cleanse.”

Telma, Devachan Senior Stylist


no-poo original 101


how to use

Saturate your curls and scrub No-Poo on your scalp to cleanse. Scrub it out too to thoroughly cleanse your curls.

bottle of no-poo original with flower petals

only the good stuff

Everything your curls need, and nothing they don't. Because we know curls.

Sulfate-Free Sulfate-Free Icon


Paraben-Free Paraben-Free Icon


Silicone-Free Silicone-Free Icon


Cruelty-Free Cruelty-Free Icon


Gluten-Free Gluten-Free Icon


Phthalate Phthalate Icon



Key Ingredients for No-Poo Original

Grapes with seeds

Grapeseed Oil

Helps moisturize

Peppermint leaves

Peppermint Oil

Stimulates the senses


curly community reviews


4.5 star rating

569 Reviews


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Verified Reviewer
0 star rating
Review by Anonymous User
Sara k.
1 star rating
Rating ... less than one star
Review by Sara k. on 8 Jul 2020 review stating Rating ... less than one star
ABSOLUTELY THE WORST PRODUCT EVER! If you want to lose your hair, buy it,
YOu will go bald...
Comments by Store Owner on Review by Sara k. on 8 Jul 2020
Response from DevaCurl
Hi, our products do not cause hair loss because they do not penetrate the scalp or affect the hair bulb. Hair loss is often related to excessive scalp irritation, medical conditions, or other stressors. For more information on hair loss, we encourage you to visit
sebrena w.
5 star rating
African American, 67 years old;
Review by sebrena w. on 2 Jul 2020 review stating African American, 67 years old;
first, my hair had been over processed per my beautician; Second, it began to itch and it is itching now as I type this information; Next, I experienced an allergic reaction from the scalp and when I rubbed the scalp itch areas, by making contact with my scalp, face, neck, arms, thighs, legs, etc.; I had a problem, I scheduled an appointment with the Dermatologist, examined and confirmed, that because my hair had been chemically over processed, she prescribed an ointment for my skin and the Deva Curl shampoo; Finally, I ordered the shampoo, received the shipment on 6/29/20; I have not used the product yet, however, my hair was damaged before the use of the DevaCurl Shampoo. After reading the reviews, I am baffled. My hair was healthy before the chemical over processes. I do not have curls, my hair is relaxed. Even though, I answered the curl questions, I do not have the curls; I provided a description of my relaxed hair;
5 star rating
Review by amyy on 3 Jun 2020 review stating magic😍
This is soooo amazing
Daphne D.
1 star rating
Awful product
Review by Daphne D. on 22 May 2020 review stating Awful product
I used Deva Curl for 6 years until the controversy around the product erupted. I had already scalp problems which, at first, I did not attribute to this product. I discontinued the product as an experiment for 3 months and reused it for six days after discontinuing. After only 3 washes, I was having scalp problems again--lots of flaking, red scalp, falling hair. After fooling so many customers, you deserve to go bankrupt.
Comments by Store Owner on Review by Daphne D. on 22 May 2020
Response from DevaCurl
Hi, as with any cosmetic or personal care product, if you have a negative experience (such as itchy scalp) that you think may be related to use of DevaCurl products, you should immediately stop using the product. If you experience hair loss, you should contact your healthcare provider or dermatologist. You can learn more about the safety of our products at
Paula D.
Verified Buyer
5 star rating
Trust in No Poo
Review by Paula D. on 10 Apr 2020 review stating Trust in No Poo
I’ve been using No Poo for almost 10 years now. I have fine curly hair, and even with the changes in the texture of my 65 year old hair, No Poo makes my hair the best it can be. It’s is the only shampoo I use on my hair all this time. No frizz, pretty curls.
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