Free Shipping on All Orders + Free 3oz SuperCream with $80

Free Shipping on All Orders + Free 3oz SuperCream with $80

For All Curl Types


Miracle Curl Plumper

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Why You Need It

Want plumper curls? B’leave-in this! This lightweight, curl-boosting gelée with a blend of wheat protein, lemongrass and chamomile gives you the fullness, moisture and shine your curls are craving.

Stylist Tip

Devachan senior stylist Nevila

“B’Leave-In is great for all curl types. It’s very light and has some hold for those who like fuller, bouncy curls. It’s also great on second-day curls to provide smoothness.”

Nevila, Devachan Senior Stylist

Dermatologist Tested - Non Irritating label and No-Poo Original bottle

Dermatologist Tested

We know that curl and scalp health require expertise grounded in science.

This label verifies that our products are dermatologist tested and confirmed to be non-irritating.


b'leave-in 101


how to use

Have you heard? Your styling products should live in the shower! Apply to freshly cleansed curls for a fullness infusion.

raw ingredients

only the good stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Tested Dermatologist Tested — Non-Irritating Icon

Dermatologist Tested — Non-Irritating

Sulfate-Free SLS/SLES Sulfates Free Icon

SLS/SLES Sulfates Free

Silicone-Free Silicone-Free Icon


Paraben-Free Paraben-Free Icon


Gluten-Free Gluten-Free Icon


Cruelty-Free Cruelty-Free Icon


Phthalate Phthalate Icon



Key Ingredients for B'Leave-In

Stem of wheat

Wheat Protein

Enhances shine and bounce


DevaCurl Transformation


curly community reviews


4.5 star rating

4.5 star rating 511 Reviews


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Verified Reviewer
0.0 star rating
Review by Anonymous User
Tara S.
1.0 star rating
Hair Loss
Review by Tara S. on 15 Oct 2020 review stating Hair Loss
I used the Mild Lather Cleanser, No-Poo Original Conditioner and B’Leave-In products. After using these products for 2 1/2 months my hair fell out and no more curl. Burning and Itchy scalp. I used them June-August 2020. My hair rapidly fell out in September. My scalp still itches and burns. I’m curious what the lot numbers are on the products everyone used that caused damage? 8254304A, 9155184A and 927338 on my bottles. I went to the doctor in September for bloodwork before I heard about all the problems people are having with Devacurl. My bloodwork came back normal, just a little low in vitamin D and iron so I started some supplements. My doctor had me get an ultrasound and that also came back normal. I haven’t colored my hair in over 5 years. After using Devacurl my hair color is different. I’ve lost 80% of my hair. I’m trying to stay positive, but this is very concerning that this happened. I would include pictures, but I don't see the option to do that.
Comments by Store Owner on Review by Tara S. on 15 Oct 2020
Response from DevaCurl
Hi, as with any cosmetic or personal care product, if you have a negative experience (such as itchy scalp) that you think may be related to use of DevaCurl products, you should immediately stop using the product. If you experience hair loss, you should contact your healthcare provider or dermatologist. You can learn more about the safety of our products at
Verified Reviewer
5.0 star rating
Review by Razan on 28 Sep 2020 review stating Literally AMAZING DEFINED CURLS
I found this Ulta the other day even though I heard all about the scandal I decided to give it a try and oh my God it made my frizz go away, Define my 3a curls and it’s smells heavenly and I wish Devacurl will sell this forever I love it so much I recommend you to give it a try too!
Verified Reviewer
5.0 star rating
Define curls
Review by Ksenija on 4 Sep 2020 review stating Define curls
This is product I can't live without. I use it as a primer on wet hair and leave it for 5 minutes, then apply the rest of styling products. My hair was demaged and couldn't curl od the ends but and this product make that possible. Now when my hair is healthy I still use it and my hair stil looks much better then without it.
Katherine P.
Verified Buyer
5.0 star rating
Review by Katherine P. on 20 Aug 2020 review stating Perfect
It's great because it defines my curls while not leaving too much crunch after drying it. I've been using it after every wash (1-2x a week) since I first used it last year.
Cheryl C.
Verified Buyer
4.0 star rating
Wonderful produ
Review by Cheryl C. on 14 Aug 2020 review stating Wonderful produ
Wonderful produ