For Medium to Coarse Waves, Curls, and Coils

No-Poo® Original

Zero Lather Cleanser For Rich Moisture

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Custom Liters: 2 for $90

MEET THE OG

If you have dry, medium to coarse curls, this non-lathering cleanser with a rich moisture preserving blend will leave them shiny, bouncy and hydrated.

 

No-Poo® Original 101

 

How to use

Use our “scrub in/scrub out” method: apply to scalp and scrub in with fingertips. Scrub out while rinsing thoroughly. Follow with One Condition® Original. For a deeper cleanse, use Buildup Buster®.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
No-Poo® Original bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

 

Before and After

 

SENSITIVITE TO FRAGRANCE?

Try our Fragrance-Free & Hypoallergenic collection! Formulated for those with sensitivities to fragrance, essential oils, dyes or gluten.

 

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4.5 star rating 136 Reviews
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Verified Reviewer
0.0 star rating
06/03/23
Review by Anonymous User
D
dru c.
Verified Buyer
5.0 star rating
05/25/23
20 year fan
Review by dru c. on 25 May 2023 review stating 20 year fan
20 year fan
E
Elizabeth W.
Verified Buyer
5.0 star rating
04/24/23
Favorite for years!
Review by Elizabeth W. on 24 Apr 2023 review stating Favorite for years!
This is my only shampoo. My hairstylist compliments my 60+ year old hair! It is healthy and stays looking full with body, minimal frizz! Love it!
J
Jennifer P.
Verified Buyer
5.0 star rating
04/19/23
Works like it says!
Review by Jennifer P. on 19 Apr 2023 review stating Works like it says!
Works like it says!
A
Alison S.
Verified Buyer
5.0 star rating
04/10/23
Love Deva Curl Products
Review by Alison S. on 10 Apr 2023 review stating Love Deva Curl Products
Shampoo is sulfate-free - leaves my hair feeling shiny and healthy.
J
Jill R.
Verified Buyer
5.0 star rating
04/10/23
Deva No-Poo Original
Review by Jill R. on 10 Apr 2023 review stating Deva No-Poo Original
I have been using this shampoo for years now and it continues to leave my hair feeling quenched, without the frizz.