FREE FREE SuperCream™ sample on $50+ Orders
FREE sample on $50+
Free Shipping on All Orders
INTRODUCING DEVA PERKS: Sign up for exclusive access to rewards and points every time you shop.
Join Deva Perks: Our Rewards Program
Shop
Curl Quiz
Curl 101
Live your curls: Your way, with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the latest in curl innovation, expert styling tips, curl community stories and the science behind it all.
Find a Stylist
Level up your curls! Find a stylist or retailer near you.
As a global leader in curl education, we’re hair for you.
About Us
Born in the salon & your go-to curl expert.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Rewards
Pro
8 Products
No-Poo® Original - 12 oz
For Medium to Coarse Waves, Curls, and Coils
$32
FREE SuperCream™ sample on $50+
One Condition® Original - 12 oz
For Medium Waves, Curls, and Coils
Ultra Defining Gel - 12 oz
Styling Cream - 5.1 oz
$34
SuperCream™ - 5.1 oz
Wave Maker™ - 5 oz
For Fine Waves, Curls, and Coils
Frizz-Fighting Volumizing Foam - 8 oz
For All Waves, Curls, and Coils
CurlBond™ Mask - 8 oz
$44
