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The New Dermatologist Co-Developed DevaCurl®

For over 25 years, DevaCurl has been at the center of the curl conversation, prioritizing the care of your waves, curls, and coils. We’ve stayed in your lives, enjoyed hearing your stories, and kept up with you every step of the way. After all, our products are inspired by YOU. When you showed us and told us that you wanted to do more with your curls, we listened. We worked with our stylists and dermatologist innovators to bring Curl Flexibility™ to life. We improved our classic formulas and created new ones to give you styling versatility from natural texture, braids, highlights, twists, knots, blowouts, and beyond — so your curls can take on any shape & stand up to anything. Go ahead & live your curls. We’ve got you, and you’ve got this.


Dermatologist Co-Developed

All of our products have been dermatologist co-developed. We enlisted the expertise of Board Certified Research Dermatologist Dr. Zoe Diana Draelos to test our products for skin safety and hair efficacy.

More on Dr. Draelos

Learn more about Safety and Testing


Always Made Without SLS/SLES Sulfates, Silicones, Parabens and Gluten

Plus: Cruelty Free & Vegan


Decoding your texture

Determining your hair texture is the key to finding the products that will work best with your curls, whether wavy, curly or coily. But wait, what is hair texture? It’s a term used to describe the thickness or width of each individual hair strand, better known as fine, medium, or coarse.


Deva 101


The Deva Way

If you’re ready to level-up your curl routine, we’re here to support you every step of the way! The Deva 3-Step shows you how to use our products for the best results.


The Curl Essentials

Achieving #curlgoals doesn’t happen overnight—but there’s nothing more inspirational than watching your waves, curls or coils reach their full potential.

curl flexibility icon


What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
woman with dark coily hair styled in 2 ways


We’re here for you wherever your journey takes you from natural texture to braids, highlights, twists or extensions. Go ahead & live your curls. We’ve got you, and you’ve got this.

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