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Welcome to Curl 101

Everything you need to know, from how to nail the curlcare basics to next-level inspiration.


It's a Curl Thing

Understanding your pattern, texture, density, and porosity is the first step to finding the perfect routine for your one-of-a-kind curl crown.

Wavy Hair

S-shape bends ranging from subtle to defined.

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Curly Hair

Loose ringlets, springy spirals, and so much more.

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Super Curly Hair

From tight coils to Z-shaped zig-zags and everything in between.

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Still Not Sure About Your Curls?

Don’t worry! We’re here to help you figure out where you fall on the curl spectrum and which routine is right for you.

Take Our Curl Quiz

Inspired by you. Perfected in our salons.

Our secret ingredient? All of our products start with our curl community and understanding what they want and need. After that, it’s as simple as using the very best ingredients—and nothing else.

See Our Product Philosophy
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woman with super curly blonde hair before and after transformation

transformation stories

Meet other curlies like you and see how they’re embracing their curl journeys.

See All Transformations
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Curl Committed

Since we opened our first salon in 1994, all we’ve done are curls. Find out more about how we strive to bring out the best in all curlkind.

Our Story