INTRODUCING DEVA PERKS: Sign up for exclusive access to rewards and points every time you shop.
DEVA PERKS: Our Rewards Program
Free Shipping on All Orders
FREE CurlHeights™ Cream mini on orders of $75+
Free CurlHeights™ Cream 2oz on $75+
Shop
Curl Quiz
Curl 101
Live your curls: Your way, with confidence.
We’re giving you the keys to unlocking your curl needs.
Find a Stylist
Level up your curls! Find a stylist or retailer near you.
As a global leader in curl education, we’re hair for you.
About Us
Born in the salon & your go-to curl expert.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Rewards
United States
more to love
18 Products
162 reviews
No-Poo® Original - 32 oz
For Medium to Coarse Waves, Curls, and Coils
$58
Custom Liters: 2 for $90
225 reviews
One Condition® Original - 32 oz
For Medium Waves, Curls, and Coils
104 reviews
Low-Poo® Original - 32 oz
For Fine to Medium Waves, Curls, and Coils
Free CurlHeights™ Cream mini on $75+
113 reviews
Low-Poo Delight® - 32 oz
For Fine Waves, Curls, and Coils
140 reviews
One Condition Delight® - 32 oz
59 reviews
No-Poo Decadence® - 32 oz
For Coarse Waves, Curls, and Coils
139 reviews
One Condition Decadence® - 32 oz
201 reviews
CurlBond™ Cleanser - 32 oz
For All Waves, Curls, and Coils
$62
230 reviews
CurlBond™ Conditioner - 32 oz
195 reviews
Ultra Defining Gel - 32 oz
129 reviews
Light Defining Gel - 32 oz
Plumping Primer - 16 oz
$50
45 reviews
Buildup Buster® - 8 oz
$32
41 reviews
Heaven in Hair® - 17.75 oz
12 reviews
Limited Edition Styling Cream - 17.75 oz
$62$78
Limited Time Offer: Final Sale
26 reviews
Limited Edition SuperCream™ - 17.75 oz
60 reviews
Melt Into Moisture® - 17.75 oz
$75
57 reviews
Wash Day Wonder® - 32 oz
$73