For All Waves, Curls, and Coils

No-Poo Blue®

Anti-Brass Zero Lather Toning Cleanser


If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.


No-Poo Blue® 101


how to use

Use our “scrub in/scrub out” method: evenly distribute through wet curls and scrub in to scalp with fingertips. For maximum toning, leave in 2-3 minutes. Scrub out while rinsing thoroughly. Follow with your favorite One Condition®. Use every 2-3 washes or as needed, alternating with your regular cleanser.

Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.

Ingredients for No-Poo Blue®


Before and After


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4.3 star rating

4.3 star rating 21 Reviews
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Verified Reviewer
0.0 star rating
Review by Anonymous User
Kehinde A.
Verified Buyer
1.0 star rating
Old product is better
Review by Kehinde A. on 22 Jul 2021 review stating Old product is better
Old product is better
4.0 star rating
Brassy no more
Review by Yara on 12 Jul 2021 review stating Brassy no more
I recently dyed my hair with blonde highlights and an overall light brown shade & I really wanted to find a shampoo that would keep all the natural curls intact along with helping them stay toned. Deva Curl gifted me this product & I have been using it for about 2 weeks & it’s doing it’s job. My hair looks fresh & it smells amazing.
Verified Reviewer
4.0 star rating
Great product!
Review by colormepurple on 10 Jul 2021 review stating Great product!
I have never used a blue toning cleanser, only purple. I am so glad I was chosen to use this product from DevaCurl. It was complimentary from DevaCurl to try for an honest review. Such a game changer. My hair is naturally black, with curls. I do bleach my hair and love to go blonde. Brassy does come with not being a natural blonde, unfortunately. I usually touch up my blond every 4 months with a professional but to keep my hair refresh I rely on these types of products. I absolutely love how the cleanser tones down the brassyness then leaves my hair ashy. Goes on smoothly, and won't leave your hands stained. The only thing I did not like is the bottle it comes in. It is really hard to squeeze the cleanser out and when you over squeeze it comes out all around the lid. But it doesn't bother me, I've learned to just pop the whole cap off and am able to squeeze the cleanser out. Over all great for blonde hair and tones my hair down.
Verified Reviewer
4.0 star rating
For brunettes
Review by irisrubi on 8 Jul 2021 review stating For brunettes
My hair is brown, but the color will lean towards red/brassy, so I decided to give it a try to this toning cleanser to help eliminate some of the brassiness, I can see a slight improvement after a couple times using it, I can’t use it too often because it dries out my hair more than expected (I already have dry hair).
Cinderella A.
5.0 star rating
Love the formula
Review by Cinderella A. on 8 Jul 2021 review stating Love the formula
Gifted by DevaCurl this product worked well. It was a nice no poo hair wash. It has a pleasant smell and I had no adverse reactions to its formula. I think it cleaned my hair well and left it clean and shiny.