NO BRASS, ALL SASS
If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.
Pair It With
No-Poo Blue® 101
This cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.
No-Poo Blue® will also help reduce unwanted orange tones and brighten up hair color overall on brunettes who:
-have lighter Pintura (balayage), ombré, or conventional highlights
-have lightened their hair completely
-have a combination of lighter hair with highlights.
If you look at the color wheel, each color can be neutralized by the color that is opposite it on the wheel. Purple is opposite yellow. Lighter hair color has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the color wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.
No-Poo Blue® should be used to tone brassy curls. The effects of No-Poo Blue® last up to 3 washes and too frequent use of No-Poo Blue could over-tone the hair. Our Devachan colorists recommend using every 2-3 washes, alternating with your regular cleanser.
For more toning, leave on for 2-3 minutes before rinsing
For best results, prep hair with Buildup Buster® to help remove any surface build-up
Make sure to follow with your favorite One Condition or treatment to lock in moisture and keep curls feeling soft and hydrated.
*via repeated grooming testing
Smart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue® provide more uniform toning.
Super Fruits Fragrance
A sweet, enticing scent that starts with notes of Peach Nectar, Lychee and Pink Currant, followed by Pink Peony, Hibiscus Blossom and Lily of the Valley and finishes with Coconut Sugar and Creamy Woods.
Yes, but before full head application, we recommend doing a strand test. Section out a 1x1 inch section of hair at the nape of your neck, wet the section and apply No-Poo Blue to the section. Leave on for 1-3 minutes and rinse. Dry the section to ensure results are as desired.
We are committed to being kind to the environment and reducing our eco-footprint. This bottle is made from 50% recycled ocean bound plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
how to use
Use our “scrub in/scrub out” method: evenly distribute through wet curls and scrub in to scalp with fingertips. For maximum toning, leave in 2-3 minutes. Scrub out while rinsing thoroughly. Follow with your favorite One Condition®. Use every 2-3 washes or as needed, alternating with your regular cleanser.
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Ingredients for No-Poo Blue®
Before and After
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Review by Anonymous User
1.0 star rating
Old product is better
Review by Kehinde A. on 22 Jul 2021 review stating Old product is better
Old product is better
4.0 star rating
Brassy no more
Review by Yara on 12 Jul 2021 review stating Brassy no more
I recently dyed my hair with blonde highlights and an overall light brown shade & I really wanted to find a shampoo that would keep all the natural curls intact along with helping them stay toned. Deva Curl gifted me this product & I have been using it for about 2 weeks & it’s doing it’s job. My hair looks fresh & it smells amazing.
4.0 star rating
Review by colormepurple on 10 Jul 2021 review stating Great product!
I have never used a blue toning cleanser, only purple. I am so glad I was chosen to use this product from DevaCurl. It was complimentary from DevaCurl to try for an honest review. Such a game changer. My hair is naturally black, with curls. I do bleach my hair and love to go blonde. Brassy does come with not being a natural blonde, unfortunately. I usually touch up my blond every 4 months with a professional but to keep my hair refresh I rely on these types of products. I absolutely love how the cleanser tones down the brassyness then leaves my hair ashy. Goes on smoothly, and won't leave your hands stained. The only thing I did not like is the bottle it comes in. It is really hard to squeeze the cleanser out and when you over squeeze it comes out all around the lid. But it doesn't bother me, I've learned to just pop the whole cap off and am able to squeeze the cleanser out. Over all great for blonde hair and tones my hair down.
4.0 star rating
Review by irisrubi on 8 Jul 2021 review stating For brunettes
My hair is brown, but the color will lean towards red/brassy, so I decided to give it a try to this toning cleanser to help eliminate some of the brassiness, I can see a slight improvement after a couple times using it, I can’t use it too often because it dries out my hair more than expected (I already have dry hair).
5.0 star rating
Love the formula
Review by Cinderella A. on 8 Jul 2021 review stating Love the formula
Gifted by DevaCurl this product worked well. It was a nice no poo hair wash. It has a pleasant smell and I had no adverse reactions to its formula. I think it cleaned my hair well and left it clean and shiny.