Free Shipping on All Orders + Free 3-piece Gift with $80

Free Shipping on All Orders + Free 3-piece Gift with $80

For All Curl Types

No-Poo Blue™

Anti-Brass Zero Lather Curl Cleanser

Why You Need It

Brassy orange tones can ruin a good curl day. That’s why we worked with our Devachan colorists to develop a blue-hued cleanser (blue counteracts orange) to tone that brass while gently cleansing. The non-lathering, conditioning formula with blue lotus flower and Smart Porosity Toning Technology helps equalize porosity for long-lasting, uniform toning. It leaves curls nourished, shiny, bouncy and vibrant. Now you can forget brass and turn up the sass!

Stylist Tip

Devachan senior stylist Susan

“Keep in mind the texture is rich so be sure to spread evenly. Add a little water to help distribute it more easily through your curls and then scrub it in and scrub it out for thorough cleansing and more even toning.”

Susan, Devachan Senior Stylist

Dermatologist Tested - Non Irritating label and No-Poo Original bottle

Dermatologist Tested

We know that curl and scalp health require expertise grounded in science.

This label verifies that our products are dermatologist tested and confirmed to be non-irritating.


No-Poo Blue 101


how to use

To kick brass, use every 2-3 washes, alternating with your regular cleanser.

No-Poo Blue bottle with floral ingredients

only the good stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Tested Dermatologist Tested — Non-Irritating Icon

Dermatologist Tested — Non-Irritating

Sulfate-Free SLS/SLES Sulfates Free Icon

SLS/SLES Sulfates Free

Silicone-Free Silicone-Free Icon


Paraben-Free Paraben-Free Icon


Gluten-Free Gluten-Free Icon


Cruelty-Free Cruelty-Free Icon


Phthalate Phthalate Icon



Key Ingredients for No-Poo Blue

blue lotus flower

Blue Lotus Flower

Aids in longevity of toning


Before and After


curly community reviews


4.3 star rating

4.3 star rating 27 Reviews


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Verified Reviewer
0.0 star rating
Review by Anonymous User
Verified Reviewer
5.0 star rating
Review by Hannah on 14 Nov 2020 review stating FINALLY!
I am a hairstylist, and have curly hair, so I get pretty picky about the products I use on my curls. I don't follow the curly girl method strictly, as I still like to highlight my hair and heat style here and there. I've never been able to find a toning product that is free of parabens, sulfates, and silicone until now. I got this in a sample from my supply store and fell in love with it. Immediately went and got a bottle when it was available. Thank you so much DevaCurl for making a product that is great for lightened curlies!
Verified Reviewer
5.0 star rating
Pleasant Surprise
Review by Andrea on 12 Sep 2020 review stating Pleasant Surprise
This is my favorite deva curl product I have tried. Wish y’all had sample sizes of everything so I can try before I buy! But anyways this did something magical to my highlighted curly hair, not only did it make my highlights look refreshed, it made my curls more popping. Like I haven’t seen them look like ringlets since I was a child and I have ringlet curls!! Thank you for this awesome product!!!!
Donna A.
Verified Buyer
3.0 star rating
One use going good so far
Review by Donna A. on 20 Aug 2020 review stating One use going good so far
I like the fact you guys have something to take care of colored curls .
Shelley B.
Verified Buyer
5.0 star rating
Works great
Review by Shelley B. on 14 Aug 2020 review stating Works great
This really has added brightness to my mostly gray hair. It also seems to have improved my ability to create and keep the waves in my hair. I can go 3 or 4 days between shampoos and styling. Love it!
Verified Buyer
5.0 star rating
This helps the dryness from
Review by Janis on 8 Aug 2020 review stating This helps the dryness from
This helps the dryness from color..