Why You Need It
Brassy orange tones can ruin a good curl day. That’s why we worked with our Devachan colorists to develop a blue-hued cleanser (blue counteracts orange) to tone that brass while gently cleansing. The non-lathering, conditioning formula with blue lotus flower and Smart Porosity Toning Technology helps equalize porosity for long-lasting, uniform toning. It leaves curls nourished, shiny, bouncy and vibrant. Now you can forget brass and turn up the sass!
“Keep in mind the texture is rich so be sure to spread evenly. Add a little water to help distribute it more easily through your curls and then scrub it in and scrub it out for thorough cleansing and more even toning.”
Pair It With
We know that curl and scalp health require expertise grounded in science.
This label verifies that our products are dermatologist tested and confirmed to be non-irritating.
No-Poo Blue 101
This cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.
No-Poo Blue will also help reduce unwanted orange tones and brighten up hair color overall on brunettes who:
-have lighter Pintura (balayage), ombré, or conventional highlights
-have lightened their hair completely
-have a combination of lighter hair with highlights
If you look at the color wheel, each color can be neutralized by the color that is opposite it on the wheel. Purple is opposite yellow. Lighter hair color has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the color wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.
No-Poo Blue should be used to tone brassy curls. The effects of No-Poo Blue last up to 3 washes and too frequent use of No-Poo Blue could over-tone the hair. Our Devachan colorists recommend using every 2-3 washes, alternating with your regular cleanser.
For more toning, leave on for 2-3 minutes before rinsing
For best results, prep hair with Buildup Buster to help remove any surface build-up
Make sure to follow with your favorite One Condition or treatment to lock in moisture and keep curls feeling soft and hydrated. If curls are damaged, we recommend using Deep Sea Repair to help strengthen hair, improve elasticity and reduce breakage*.
*via repeated grooming testing
Smart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue provide more uniform toning.
No-Poo Blue has a refreshing aquatic scent with a hint of blue lotus flower. This synthetic fragrance is IFRA compliant and we use an amount (<1%) which complies with global safety standards.
The European Commission has indicated that Hexyl Cinnamal, Linalool, Citronellol, Limionene, Alpha- siomethyl Ionone, Methyl 2-octynote, Gerniol, Citral, AmylCinnamal are potential allergens and these are used in our No-Poo Blue fragrance. If you have a negative experience (e.g., irritation) that you think may be related to product use, you should stop using the product and contact a doctor or dermatologist if symptoms persist.
Each new DevaCurl product goes through extensive testing to ensure it meets strict quality and safety requirements before it is shipped to you, your salon, or favorite retailer. Our pre-market testing includes performance testing at our salon and on real customers; formula stability testing; microbiological challenge testing; human repeat insult patch testing (HRIPT); and ocular testing. Once a new product is approved for launch, we also perform either technical lab or consumer perspective testing to validate our performance claims.
Yes, but before full head application, we recommend doing a strand test. Section out a 1x1 inch section of hair at the nape of your neck, wet the section and apply No-Poo Blue to the section. Leave on for 1-3 minutes and rinse. Dry the section to ensure results are as desired.
how to use
To kick brass, use every 2-3 washes, alternating with your regular cleanser.
only the good stuff
Everything your curls need, and nothing they don't. Because we know curls.
Dermatologist Tested — Non-Irritating
SLS/SLES Sulfates Free
Key Ingredients for No-Poo Blue
Before and After
I was very impressed by this product, how easy detangling was and how moisturized my hair felt afterwards. My hair was soft, smelled clean and it did a great job toning overall.
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Review by Anonymous User
Verified Reviewer5.0 star rating
Review by Hannah on 14 Nov 2020 review stating FINALLY!
I am a hairstylist, and have curly hair, so I get pretty picky about the products I use on my curls. I don't follow the curly girl method strictly, as I still like to highlight my hair and heat style here and there. I've never been able to find a toning product that is free of parabens, sulfates, and silicone until now. I got this in a sample from my supply store and fell in love with it. Immediately went and got a bottle when it was available. Thank you so much DevaCurl for making a product that is great for lightened curlies!
Verified Reviewer5.0 star rating
Review by Andrea on 12 Sep 2020 review stating Pleasant Surprise
This is my favorite deva curl product I have tried. Wish y’all had sample sizes of everything so I can try before I buy! But anyways this did something magical to my highlighted curly hair, not only did it make my highlights look refreshed, it made my curls more popping. Like I haven’t seen them look like ringlets since I was a child and I have ringlet curls!! Thank you for this awesome product!!!!
Verified Buyer3.0 star rating
One use going good so far
Review by Donna A. on 20 Aug 2020 review stating One use going good so far
I like the fact you guys have something to take care of colored curls .
Verified Buyer5.0 star rating
Review by Shelley B. on 14 Aug 2020 review stating Works great
This really has added brightness to my mostly gray hair. It also seems to have improved my ability to create and keep the waves in my hair. I can go 3 or 4 days between shampoos and styling. Love it!
Verified Buyer5.0 star rating
This helps the dryness from
Review by Janis on 8 Aug 2020 review stating This helps the dryness from
This helps the dryness from color..