For All Waves, Curls, and Coils

No-Poo Blue®

Anti-Brass Zero Lather Toning Cleanser

Free Decadence samples with $50

NO BRASS, ALL SASS

If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.

 

No-Poo Blue® 101

 

how to use

Use our “scrub in/scrub out” method: evenly distribute through wet curls and scrub in to scalp with fingertips. For maximum toning, leave in 2-3 minutes. Scrub out while rinsing thoroughly. Follow with your favorite One Condition®. Use every 2-3 washes or as needed, alternating with your regular cleanser.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
No-Poo Blue® bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

 

Before and After

 

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curly community reviews

3.9

3.9 star rating

3.9 star rating 28 Reviews
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Verified Reviewer
0.0 star rating
09/26/22
Review by Anonymous User
J
Jacqui W.
Verified Buyer
1.0 star rating
05/10/22
Blue Hooo
Review by Jacqui W. on 10 May 2022 review stating Blue Hooo
Thid dtuff is terrible ! It is as thick as putty and wont even come out of the bottle; you have to remove the cap to get it out. I am sooo sorry I bought this !!
C
Cara
Verified Reviewer
3.0 star rating
03/26/22
Needs New Packaging
Review by Cara on 26 Mar 2022 review stating Needs New Packaging
The product is fine, but it is too viscous for the dispenser. It takes forever to get out of the bottle.
A
Amy A.
Verified Buyer
3.0 star rating
11/10/21
It’s okay but too much
Review by Amy A. on 10 Nov 2021 review stating It’s okay but too much
I remember when I first got Diva Curl, it was new and I bought it from a salon. I spent this much on a large bottle with a pump. Now they charge this much for a bottle that fits in the palm of my hand? It’s good but not THAT good. I’m sorry but I’m moving on.
S
Sandra A.
Verified Buyer
5.0 star rating
11/06/21
No Poo Blue
Review by Sandra A. on 6 Nov 2021 review stating No Poo Blue
This product really takes all the brassiness out and I love all the Deva Curl products.
C
Cynthia H.
Verified Buyer
4.0 star rating
10/10/21
Just started
Review by Cynthia H. on 10 Oct 2021 review stating Just started
I have a shock of white/gray in the front that I wanted to brighten. A little concentrated, so I mix a little no-poo shampoo with it.