NO BRASS, ALL SASS
If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.
Pair It With
No-Poo Blue® 101
This cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.
No-Poo Blue® will also help reduce unwanted orange tones and brighten up hair color overall on brunettes who:
-have lighter Pintura (balayage), ombré, or conventional highlights
-have lightened their hair completely
-have a combination of lighter hair with highlights.
If you look at the color wheel, each color can be neutralized by the color that is opposite it on the wheel. Purple is opposite yellow. Lighter hair color has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the color wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.
No-Poo Blue® should be used to tone brassy curls. The effects of No-Poo Blue® last up to 3 washes and too frequent use of No-Poo Blue could over-tone the hair. Our Devachan colorists recommend using every 2-3 washes, alternating with your regular cleanser.
For more toning, leave on for 2-3 minutes before rinsing
For best results, prep hair with Buildup Buster® to help remove any surface build-up
Make sure to follow with your favorite One Condition or treatment to lock in moisture and keep curls feeling soft and hydrated.
*via repeated grooming testing
Smart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue® provide more uniform toning.
Super Fruits Fragrance
A sweet, enticing scent that starts with notes of Peach Nectar, Lychee and Pink Currant, followed by Pink Peony, Hibiscus Blossom and Lily of the Valley and finishes with Coconut Sugar and Creamy Woods.
Yes, but before full head application, we recommend doing a strand test. Section out a 1x1 inch section of hair at the nape of your neck, wet the section and apply No-Poo Blue to the section. Leave on for 1-3 minutes and rinse. Dry the section to ensure results are as desired.
We are committed to being kind to the environment and reducing our eco-footprint. This bottle is made from 50% recycled ocean bound plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
how to use
Use our “scrub in/scrub out” method: evenly distribute through wet curls and scrub in to scalp with fingertips. For maximum toning, leave in 2-3 minutes. Scrub out while rinsing thoroughly. Follow with your favorite One Condition®. Use every 2-3 washes or as needed, alternating with your regular cleanser.
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
SLS/SLES Sulfate Free
Before and After
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Review by Anonymous User
1.0 star rating
Review by Jacqui W. on 10 May 2022 review stating Blue Hooo
Thid dtuff is terrible ! It is as thick as putty and wont even come out of the bottle; you have to remove the cap to get it out. I am sooo sorry I bought this !!
3.0 star rating
Needs New Packaging
Review by Cara on 26 Mar 2022 review stating Needs New Packaging
The product is fine, but it is too viscous for the dispenser. It takes forever to get out of the bottle.
3.0 star rating
It’s okay but too much
Review by Amy A. on 10 Nov 2021 review stating It’s okay but too much
I remember when I first got Diva Curl, it was new and I bought it from a salon. I spent this much on a large bottle with a pump. Now they charge this much for a bottle that fits in the palm of my hand? It’s good but not THAT good. I’m sorry but I’m moving on.
5.0 star rating
No Poo Blue
Review by Sandra A. on 6 Nov 2021 review stating No Poo Blue
This product really takes all the brassiness out and I love all the Deva Curl products.
4.0 star rating
Review by Cynthia H. on 10 Oct 2021 review stating Just started
I have a shock of white/gray in the front that I wanted to brighten. A little concentrated, so I mix a little no-poo shampoo with it.