For All Waves, Curls, and Coils

No-Poo Blue®

Anti-Brass Zero Lather Toning Cleanser

20% Off with code DEVABFF20

NO BRASS, ALL SASS

If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.

 

No-Poo Blue® 101

 

how to use

Use our “scrub in/scrub out” method: evenly distribute through wet curls and scrub in to scalp with fingertips. For maximum toning, leave in 2-3 minutes. Scrub out while rinsing thoroughly. Follow with your favorite One Condition®. Use every 2-3 washes or as needed, alternating with your regular cleanser.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
No-Poo Blue® bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

Ingredients for No-Poo Blue®

 

Before and After

 

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4.0 star rating 24 Reviews
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Verified Reviewer
0.0 star rating
10/18/21
Review by Anonymous User
C
Cynthia H.
Verified Buyer
4.0 star rating
10/10/21
Just started
Review by Cynthia H. on 10 Oct 2021 review stating Just started
I have a shock of white/gray in the front that I wanted to brighten. A little concentrated, so I mix a little no-poo shampoo with it.
S
Sondra M.
Verified Buyer
1.0 star rating
08/06/21
Repackage….please
Review by Sondra M. on 6 Aug 2021 review stating Repackage….please
I have been a Deva girl for over 20 years. I love the products. However, my hands are ridden with arthritis these days. I struggled to get any product out of the bottle, even with 2 hands. Can you make pumps for all of your products, for us not so young but loyal folks?
R
Raquel B.
Verified Buyer
1.0 star rating
08/05/21
Product was damaged as well
Review by Raquel B. on 5 Aug 2021 review stating Product was damaged as well
I just opened my package today and this protection seal was damaged and must of came open in the mail because the entire box was covered in blue shampoo I am also going to reach out to customer service representative tomorrow and see if there is anything that can be done as for this was the second most expensive product I purchased and I’m so disappointed because I am not getting my full product now I believe there might be some left over inside to try this product however I will only be able to get two or three washes out of entire container
K
Kehinde A.
Verified Buyer
1.0 star rating
07/22/21
Old product is better
Review by Kehinde A. on 22 Jul 2021 review stating Old product is better
Old product is better
Y
Yara
4.0 star rating
07/12/21
Brassy no more
Review by Yara on 12 Jul 2021 review stating Brassy no more
I recently dyed my hair with blonde highlights and an overall light brown shade & I really wanted to find a shampoo that would keep all the natural curls intact along with helping them stay toned. Deva Curl gifted me this product & I have been using it for about 2 weeks & it’s doing it’s job. My hair looks fresh & it smells amazing.