No-Poo Blue™

This cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.


No-Poo Blue will also help reduce unwanted orange tones and brighten up hair color overall on brunettes who:

-have lighter Pintura (balayage), ombré, or conventional highlights

-have lightened their hair completely

-have a combination of lighter hair with highlights

If you look at the color wheel, each color can be neutralized by the color that is opposite it on the wheel. Purple is opposite yellow. Lighter hair color has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the color wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.

No-Poo Blue should be used to tone brassy curls. The effects of No-Poo Blue last up to 3 washes and too frequent use of No-Poo Blue could over-tone the hair. Our Devachan colorists recommend using every 2-3 washes, alternating with your regular cleanser.

For more toning, leave on for 2-3 minutes before rinsing

For best results, prep hair with Buildup Buster to help remove any surface build-up

Make sure to follow with your favorite One Condition or treatment to lock in moisture and keep curls feeling soft and hydrated. If curls are damaged, we recommend using Deep Sea Repair to help strengthen hair, improve elasticity and reduce breakage*.

*via repeated grooming testing

Smart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue provide more uniform toning.

No-Poo Blue has a refreshing aquatic scent with a hint of blue lotus flower. This synthetic fragrance is IFRA compliant and we use an amount (<1%) which complies with global safety standards.

The European Commission has indicated that Hexyl Cinnamal, Linalool, Citronellol, Limionene, Alpha- siomethyl Ionone, Methyl 2-octynote, Gerniol, Citral, AmylCinnamal are potential allergens and these are used in our No-Poo Blue fragrance. If you have a negative experience (e.g., irritation) that you think may be related to product use, you should stop using the product and contact a doctor or dermatologist if symptoms persist.

Each new DevaCurl product goes through extensive testing to ensure it meets strict quality and safety requirements before it is shipped to you, your salon, or favorite retailer. Our pre-market testing includes performance testing at our salon and on real customers; formula stability testing; microbiological challenge testing; human repeat insult patch testing (HRIPT); and ocular testing. Once a new product is approved for launch, we also perform either technical lab or consumer perspective testing to validate our performance claims.

Yes, but before full head application, we recommend doing a strand test. Section out a 1x1 inch section of hair at the nape of your neck, wet the section and apply No-Poo Blue to the section. Leave on for 1-3 minutes and rinse. Dry the section to ensure results are as desired.