An Important Message for Our Devas
February 11, 2020
To our beloved Curl Community,
Nothing is more important to us than you.
As a curl community, we know the curl journey is a unique and personal one as your curls are an expression of who you are. We always want your curls to be a source of pride, never anxiety. This is at the center of what our brand stands for and what our professional stylist community has helped to encourage over the last 20 years.
When some of you first raised concerns about our products, we were laser-focused on our testing as the best way to confirm their safety and quality. You can feel confident using DevaCurl because all our products have gone through rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards.
We’ve heard you and recognize that any changes to your hair – for whatever reason – demand a special type of attention that safety tests alone can’t address. That’s why we’re partnering with medical professionals, dermatologists, industry experts, professional stylists, and members of our curl community to better address your needs and concerns.
We are committed to:
-Creating a Professional Curl Care Council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our curl community to help us all better understand healthy curls and scalp. We will develop Curl Care Resources for you and our stylist professionals, including information about curl and scalp health and using DevaCurl products.
-Sharing answers to some of the top questions we have received from you around safety and ingredients, as well as links to independent professional organizations.
Because many factors determine curl and scalp health, the situation is complex, and we ask for your patience as we work together to provide more answers and address your concerns.
We will continue to share updates.
Your DevaCurl Family
Our Commitment to Safety & Quality
At DevaCurl, safety, quality and a positive experience are at the center of who we are. All of our products are safe to use – they are subject to rigorous and thorough testing, to ensure they meet both internal quality assurance and regulatory requirements before they reach the market.
frequently asked questions
Yes. All DevaCurl products are safe to use. Our products have gone through rigorous testing and adhere to all relevant regulations for product safety before they reach the market.
All our products meet the safety requirements of the US Cosmetic Ingredient Review (CIR) and the EU Scientific Committee on Cosmetics Safety (SCCS).
All our products are safe. They are subject to rigorous and thorough industry standard testing including:
o Stability Testing: This test exposes our products to a range of temperatures including cold, freezing, ambient (60-78 degrees F), and extreme heat for several months to ensure stability. We check the product’s pH, viscosity, odor, and appearance to confirm that each remains stable under these various conditions.
o Microbiological Challenge Testing: This test involves exposing products to bacteria to ensure our ingredients are doing their job to keep the product safe from contamination. We use non-toxic, effective preservatives to keep the product (and you) safe.
o HRIPT (Human Repeat Insult Patch Test): This test is performed on people’s skin to test for irritation and allergy potential to confirm that it’s safe for use.
o Ocular Testing: This test is to ensure our product formulas are not harmful to the eyes.
o Packaging Compatibility Testing: This test confirms that there are no reactions between the package and the formula over a period of several months at extreme heat conditions.
o Product Storage: We also store all our products in an ambient temperature (60-78 degrees F) warehouse based on industry standards and confirmed by our testing protocols.
o Additional Evaluation: For every DevaCurl product, before each batch is released for distributing to salons, retailers, or customers, the product is evaluated and tested for appearance, odor, pH, viscosity and passes additional microbiological testing.
No. All of our products are designed to be nourishing and hydrating for every curl type, and are focused on sourcing high quality, good for curls ingredients only.
All of our products are sulfate, paraben and silicone, and cruelty free. This is our “No” list –every ingredient you will NEVER see in a DevaCurl product:
o Coal Tar Dyes
o Peanut-Derived Ingredients
o Mineral Oil
o DEA or TEA
o Ethylene Glycol
o Dipropylene Glycol
o Octoxynol or derivatives
o 3- Benzylidene Camphor
o Ethyl Acrylate
o Ethyl Methacrylate
o Butyl Methacrylate
o Hydroxypropyl Methacrylate
o Tetrahydrofurfuryl Methacrylate
o Trimethylolpropane Trimethacrylate
o Aluminum Salts
o Carbon Black Lead
o Lead Acetate
o Methyl Cellosolve
o Mercury or Mercury Compounds (Thimerisol)
o Insoluble Plastic Microbeads Resorcinol
We occasionally update our products and their ingredients to enhance the performance of the product or to comply with the latest regulatory requirements.
Anytime we update any ingredient or preservative in our products, they undergo rigorous safety testing again to ensure they meet our own and industry’s high-quality standards and regulatory requirements.
We are actively seeking expert help and will be creating a Professional Curl Care Council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our curl community to better understand healthy curls and scalp.
Please continue to share your questions and experiences with our team by calling our Curl Care Community Line at 1-888-240-4291.
No, you can continue to use DevaCurl products with confidence as all products are safe to use.
As with any cosmetic product, if you have a negative experience (e.g., itchy scalp) that you think may be related to use, you should stop using the product. If you experience hair loss, you should contact your healthcare provider or dermatologist.
No. Based on all the evidence we have – which includes independent testing of our products – we stand by the quality and safety of our products.
We always want our Deva Community to be satisfied with their DevaCurl products which is why we’re offering refunds. Please reach out to our Curl Care Community Line at 1-888-240-4291 to get started on your return.
For salon professionals we also want you to be satisfied. You can reach out to your local distributor point of purchase via our various distributor partners and they will be ready to assist you with starting your return.
Many factors determine hair and scalp health. Please find below resources which may be helpful:
American Academy of Dermatology
Find a board-certified dermatologist near you
We are committed to creating a Professional Curl Care Council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our curl community to help us all better understand healthy curls and scalp.