Woman smiling with short highlighted curly hair


IG: @curlsandcouture

Motivational content creator and founder of Curls and Couture based in New York City

Courtney began her natural hair journey in 2012 which ultimately led to the creation of Curls and Couture, a motivational platform that inspires young girls and women to embrace, love and learn about their curls. Having earned a BS in Integrative Neuroscience and an MS in Molecular Biology, Courtney melds her love of science and beauty, travel and style, to educate and share her experiences with her audience.

Favorite Products

SuperCream and Heaven in Hair


curl talk with Courtney


Tell us your transformation story! What inspired you to start your curl journey?

My curl journey began soon after college. I was curious about my natural curls and I also wanted to move away from relaxers because I knew how unhealthy they were. It was serendipitous the way the journey actually began because I didn’t outright make the choice to stop relaxing my hair but as a result of a sew-in I was wearing at the time, I just wasn’t able to relax my hair. Before I knew it, I had gone 3 months without a relaxer and began my natural hair journey!


How did you feel about your hair when you were growing up? And how do you feel about it now?

Growing up I loved my hair! I loved how thick and long it was with and without a relaxer. It wasn’t until I was in the 4th grade and I realized what a task my hair was that I started to dislike my curls and begged for a relaxer. I’m so happy I made the decision to transition to natural because I absolutely love my hair again. I love the density, the length, the curls, but most of all the versatility.


Any tips for members of our community who are just starting to go natural and unsure how to start?

First and foremost, be patient with yourself and your hair. The transition to natural truly is a journey and you will have a moment when you love and hate your curls. Do your research, maintain healthy hair habits, follow natural hair influencers who may have similar textures to gain an idea of where to get started and I can’t stress this enough, consult with natural hair professionals. Most of all, remember no curl is the same so it will take some trial and error and time to perfect your regimen.


What’s your favorite hair tip/trick/hack in general?

My favorite and easiest hair tip/hack would definitely be sleeping with a scarf, bonnet, and satin pillowcase! Not only does it preserve the style, but it also helps maintain the moisture which keeps my hair healthy. I also like to wear my scarf as a turban which serves as a protective style on my lazy days.


What are your favorite DevaCurl products?

SuperCream and Heaven in Hair are everything!


Do you change your routine with the seasons/weather? Or do you typically use the same products year-round? Why or why not?

I typically use the same products year-round if I am wearing my hair curly but I adjust the amount of products I will use. For example, in the summer I won’t be as heavy-handed with my products and in the winter I will use thicker products that are more moisturizing. However, I wear more protective styles in the summer and more heat styles in the winter so that results in product changes.


What’s your favorite part of being curly?

The versatility for sure!


When do you feel most beautiful?

I feel most beautiful when I’m dolled up and everything from my hair, makeup, nails, and outfit are on point. I also feel extremely beautiful without any makeup and in comfy clothes, but my hair and nails still have to be done!


How would you describe your personal style?

I would say comfy, chic while still incorporating one statement or an eye-catching piece or accessory. Sometimes that accessory is my hair!


What does self-care mean to you?

Self-care means spending time doing something that mentally and physically makes you feel at ease and happy. I know people often think self-care means spending time alone which I love to do but, spending time with the people I love is great too.


What is your full beauty routine like? Do you spend as much time on skincare/makeup as you do hair?

My full beauty routine is primarily concentrated on my hair and skin. On a daily basis, I spend the most time on my skin because my skincare routine is 10+ steps. I use a lot of serums, masks, and tools like jade rollers and globes. On a weekly basis, I definitely spend more time on my hair. Once a week wash day commences and that can take up to two days to wash, style, dry and takedown. I’ll also see a professional to color, shape or install a proactive style every few months which typically takes hours.


Anything else you’d like to tell the Deva community about yourself or your love of Deva?

Going natural was by far one of the best decisions I've made. It helped me learn a lot about myself, allowed me to dive deeper into my love for beauty and science, and I gained some amazing friends and supporters. I love that I've been given the opportunity to discover and work with brands like DevaCurl that align with my goal to educate other naturals and teach them to love their hair!

Courtney's Deva Transformation