let’s talk curly

No matter where you are on your journey, we have everything you need to master beautiful curls!


decoding your curls

Your curl pattern can tell a lot about what kind of care you need. Here's the lowdown on the main types of curls. Keep in mind that your curls can be somewhere in between!

DevaCurl Original cleansers and conditioner bottles with botanicals

The OG in Curl Care

Your go-to product guide is here! Our Original product line was created with moisture, frizz control and ingredients your curls will thank you for. Learn how to use our cleansers and conditioners for gorgeous curls.

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Stylist Tip

Devachan stylist Dominique

"'Curl Karma' is real. Your hair will only look as good as you treat it."

Dominique, Devachan Stylist


Deva Hair 101

woman in shower washing dark curly hair

Deva 3-Step

If you’re ready to start your DevaCurl transformation, we’re here to support you every step of the way! The Deva 3-Step shows you how to use our products for the best results.

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raking fingers through curly hair

top 10 curly hair mistakes

top curly no-nos and how to correct them.

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devadryer and devafuser

DevaFuser 101

Dos and don’ts of diffusing: cut down on drying time, plump up curls, shut down frizz, and more!

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