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Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
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Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
All About Curls
How-To: Beyond the Basics
Learn how to use DevaCurl® treatments and more for beautiful waves, curls, and coils.