WE TOOK THE "POO" OUT OF SHAMPOO
In 2002, we pioneered an innovative new haircare category with the launch of No-Poo Original, our game-changing alternative to traditional shampoo. This first-of-its-kind, no-suds conditioning cleanser is formulated without SLS/SLES sulfates, or silicones to gently cleanse curls without stripping the natural oils they need to look healthy, bouncy, and simply gorgeous.