If you have been paying attention to our social feeds, you may have seen that we’re adding a BRAND NEW product to our collection! Yep, you heard that right! And we’re pretty excited about it to say the least.
What is this mysterious product’s name you ask? It’s called DevaFresh!
We can’t reveal everything just yet, but DevaFresh is basically going to be your new best friend. In short, if you’re looking for a product to extend your style between wash days and revive curls, this baby is for you.
For a sneak peek of DevaFresh, check out this post from curl queen and Deva certified stylist, @curlfactor.
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Thrilled to have the incredible @curlfactor with us at #EssenceFest! Stay tuned to see more from her here and over on @devacurl throughout the weekend. If you’re here at the event, come see her in our panel today at 4:35 p.m. at the #BeautyCarnival! In the meantime, check out this awesome tip from her on one of our ✨ brand new ✨ products, coming to you very soon. ???? #devaxessence #curlstrip #regram . . . “D E V A F R E S H for the win ???? Now there’s one thing for sure about New Orleans; it’s humid! A lot of curlies worry a lot about their hair with the humidity, how to work with your hair, what products to use, and how to refresh. One tip that I’ve created for the new DevaFresh product by my @devacurl family is popping it into the fridge ❄️ before heading out to the elements! Why? Chilling down the DevaFresh will give your hair a chance to lock in any last minute hydration by closing the scales on the hair shaft. You can use this method after your hair is dry or even just after your last step with your wash & go.???? The prickly pear & kombucha deliciousness adds moisture to curls & reduces the appearance of frizz!”
We can’t wait for all of our curlies out there to get their hands on this life changing product and be able to put #freshtothetest!
If you’re as excited as we are, keep an eye on our Instagram feeds for all you need to know about our newest addition to the DevaCurl family, DevaFresh!