Over the past few weeks, we’ve been getting questions on why a haircare brand is using their platform to post about current events and politics. We are a natural texture hair brand for people who have been silenced and oppressed throughout the entirety of our country’s history. Without them, we would not exist as a brand today which is why it’s so important for us to speak out against topics and injustices that affect our community so deeply.
Going into Black History Month, we will be using our platform to amplify Black voices, stories, and creatives to start a conversation that is so important to us. We started out the month with activist and educational speaker, Jen Fry taking over our Instagram stories to talk about the origins and history of Black History Month and how it coincides with Black hair.
Read on for some of the topics that Jen shared with us and our community.
- Black History Month originated with Carter G. Woodson in 1924 when he decided that young African Americans didn’t know much about their heritage nor were they able to even celebrate the achievements of their ancestors.
- In 1976 President Gerald Ford recognized Black History Month.
- Black Hair is Black History.
- As the times passed, we started seeing more hatred for Black hair and the idea that straighter hair was better. We started to see products being developed to do just that, one of them being created by Madame C.J. Walker. She created specialized products for African American hair care.
- In the 1920s we saw Marcus Garvey wanting everyone to embrace their natural hair and in the 50s we see the Johnson Product Company coming out with relaxers and chemicals that can be used at home to straighten hair.
- We start seeing a wealth of Black hair in media like Pat Evans, Grace Jones, Angela Davis.
- Cultural appropriation comes from the lack of knowledge and significance.
- Black people can still get discriminated against because of their hair.
If you want to learn more about the significance behind Black History Month, we saved the takeover in our Black History Month highlight that you can find here.
Check out the artist, Brienne Yvonne who did the above illustrations here!