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DevaCurl Kicks Off the Summer at Essence Festival

DevaCurl is taking over the summer! First, we’re headed on a #CurlsTrip to Essence Fest! The Deva Team, along with thousands of other attendees, will head to the Big Easy for an epic three-day celebration of culture, beauty, and music, July 5-7.

The best part? We’re taking some of our best curlfriends with us! We’ll be joined by Elaine Welteroth, award winning journalist and and NY Times bestselling author of the new book “More Than Enough,” along with celebrity stylist Christin Brown, and lifestyle influencers Courtney Stradford and Alyssa Chin. Be sure to follow us on Instagram to see all of the fun!

Here’s a breakdown of the DevaCurl activities you can’t miss while you’re there:

  • Curl Conversations: Save the date for Friday, July 5 at 4:35 p.m. when our squad of Devas go live in our Curl Conversation panel at the Essence Beauty Carnival! The panel features our brand manager Erin Williams, along with Elaine, Christin, and Courtney to talk all things curly. They’ll share their transformation stories, along with tips, tricks, and advice for every stage of the curl journey.
  • DevaCurl Pop-Up: Come visit our booth at the Essence Beauty Carnival. We’ll make our Essence Fest debut with this interactive pop-up experience that celebrates curls. Our fun and Insta-worthy destination will introduce you to our products and techniques for curl success.
  • Free Products: The first 100 visitors to our DevaCurl pop-up each day at the Beauty Carnival will receive a free, full-size bottle of Wash Day Wonder! We’ll also be giving out other swag and discount codes galore throughout the weekend, so be sure to stop by so you don’t miss out on other ways to win and save.
  • SEPHORA Festival Season Takeover: In addition to all of the Essence Festival fun, we’re also popping up at the Sephora French Quarter location! This event will feature DevaCurl along with other brands like FENTY BEAUTY by Rihanna and Supergoop!, to name a few. The experience will be grounded in the uniqueness of New Orleans culture, music, and multidimensional beauty and style. See more info here.

If you’re attending, don’t forget to tag us using @DevaCurl and #devaxessence for your chance to be featured on our social channels! Can’t make it to New Orleans for the festival? Don’t worry. You can be part of all the action through our coverage on Instagram! Be sure to follow along to see all things Essence Festival while we’re there. And don’t forget to keep an eye out for ways you can win product even if you aren’t there with us live!

Our summer fun is just getting started! Next stop: CurlFest. If we miss you at Essence, hope we’ll see you at our next adventure on Randall’s Island in New York at the end of July. Keep an eye out for more details on that soon!

Want more tips? Be sure to follow DevaCurl on InstagramTwitterFacebookPinterest, and YouTube for tutorials and inspiration!

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