*Trumpets sound in the distance*
Now that we’ve all been formally introduced to Buildup Buster, it’s time to talk about her.
Like any product you want the dirt – what’s her deal? What can she really do? And seriously is she worth that money?
So here’s the scoop:
Buildup Buster is DevaCurl’s first ever Treatment product. Aka it’s the first project that’s the living embodiment of “treat yo’ self (and yo’ curls).”
It is a Micellar Water Cleansing Serum. Aka it’s made with micellar technology, which is pretty common in the world of skincare. It’s actually in 1000 skincare products. But Buildup Buster is the ONLY hair care product on the market with this technology.
So yeah, this product is pretty special. But what exactly is micellar technology? And why do you want it in your clarifying cleanser?
Well, micellar cells attract dirt and buildup (from product, hard water, the environment) like a magnet. It literally lifts the debris up and out of the hair.
Essentially micellar water is what makes Buildup Buster work. But it’s actually not what makes it the perfect cleanser for curls.
If you’ve ever used a clarifier, you know they’re really harsh and can dry your curls out.
So DevaCurl set out on a mission – to create a magical, fantastical product that would get all that icky-sticky buildup out, without dehydrating hair. Hence: Buildup Buster.
Buildup Buster isn’t a traditional clarifying shampoo. Instead, it has a serum like texture that’s infused with jojoba and absynnian seed oil, which keeps your hair and scalp hydrated.
Anyone who knows anything about curls knows that moisture is key, and Buildup Buster has that on lock.
But is it just for curls? Nope. Nope. Nope.
Buildup Buster is For All Curl Kind, aka it can be used by any hair texture – wavy, curly, or super curly (from 2A curls all the way to 4C – you get the idea). Oh and it’s totally color safe.
So how do you use this magical product?
Well there’s a video for that.