*Trumpets sound in the distance*
Now that we’ve all been formally introduced to Buildup Buster, it’s time to talk about her.
Like any product you want the dirt – what’s her deal? What can she really do? And seriously is she worth that money?
So here’s the scoop:
Buildup Buster is DevaCurl’s first ever Treatment product. Aka it’s the first project that’s the living embodiment of “treat yo’ self (and yo’ curls).”
It is a Micellar Water Cleansing Serum. Aka it’s made with micellar technology, which is pretty common in the world of skincare. It’s actually in 1000 skincare products. But Buildup Buster is the ONLY hair care product on the market with this technology.
So yeah, this product is pretty special. But what exactly is micellar technology? And why do you want it in your clarifying cleanser?
Well, micellar cells attract dirt and buildup (from product, hard water, the environment) like a magnet. It literally lifts the debris up and out of the hair.
Essentially micellar water is what makes Buildup Buster work. But it’s actually not what makes it the perfect cleanser for curls.
If you’ve ever used a clarifier, you know they’re really harsh and can dry your curls out.
So DevaCurl set out on a mission – to create a magical, fantastical product that would get all that icky-sticky buildup out, without dehydrating hair. Hence: Buildup Buster.
Buildup Buster isn’t a traditional clarifying shampoo. Instead, it has a serum like texture that’s infused with jojoba and absynnian seed oil, which keeps your hair and scalp hydrated.
Anyone who knows anything about curls knows that moisture is key, and Buildup Buster has that on lock.
But is it just for curls? Nope. Nope. Nope.
Buildup Buster is For All Curl Kind, aka it can be used by any hair texture – wavy, curly, or super curly (from 2A curls all the way to 4C – you get the idea). Oh and it’s totally color safe.
So how do you use this magical product?
Well there’s a video for that.
But just in case you’re more of a reader, here’s the deal:
Use Buildup Buster in place of your regular cleanser, no more than once per week.
Start with soaking wet hair.
To apply the product, unlock the unique needle-nose tip which helps target specific areas of the scalp (you know where all of the build-up icky-ness lives). Then just like any DevaCurl cleanser, scrub it on, and scrub it off. Yes it’s a serum, but that doesn’t mean you leave it in. RINSE IT OUT.
P.S. The product is moisturizing enough that you can work it through your hair if needed.
Be enveloped in the beautiful lush, refreshing scent (seriously it smells so good – like fresh sea air and jasmine).
The results are undeniably MAGICAL.
As someone who was a guinea pig for the development of this product – it is AMAZING. Seriously, I begged the product development team for more. If you have buildup from product, from hard water, from the environment, from that vacation you took to Mexico where weird ocean things got in your hair, Buildup Buster will restore your curls.
Now yes, I realize that I am writing the DevaCurl blog, so technically I have to say nice things, but for realsies guys this product is everything you could ever want in a clarifier. We should all be saying thank you to the curl gods.
And if you don’t believe me, that’s totally fine, more Buildup Buster for me. But don’t blame me when my hair looks better than yours.
Now tell us, what’s your biggest buildup issue? Do you struggle with it from product? From environmental stressors? And what’s been your go-to to deal with it?