Start your new year strong by focusing on what curls often crave the most —… Read More

Still shopping for the perfect gift for waves, curls, or coils? Don’t worry, it’s in… Read More

Whether you’re dealing with dehydrated strands, a dry scalp, buildup, or damage, we got you… Read More

We know that the curlier the hair, the more susceptible it is to damage because… Read More

We brought our curl community a whole new look with the latest launch of our… Read More

Scalp care is just as important as curl care! You moisturize the skin on your… Read More

We know that our curl community expresses themselves through their curls in a number of… Read More

For the past 25 years, our main focus has been on providing a moisture foundation… Read More

We love offering tons of style advice to our curly girls out there, but what… Read More

This spring, it’s out with the new and in with the old! We are taking… Read More

Did you know that sometimes curl routines change when the weather changes? Whether it’s adding… Read More