Introducing DevaCurl Buildup Buster

Buildup Buster Superhero - Featured Hero Image

May I have your attention please?

May I have your attention please?

Will all the curly people please stand up.

But seriously, pay attention.

We have something shiny and brand spanking new for you. It is THE GREATEST THING TO EVER EXIST IN THE HISTORY OF THE UNIVERSE.

Better than sliced bread, bungee cord pony tails, and possibly even SuperCream.

Okay, maybe I took that a little too far. But seriously, it’s GREAT.

Meet, Buildup Buster.

The brand new Micellar Water Cleansing Serum that removes buildup from product, environmental stressors, and hard water.

Dealing with buildup?

BUILDUP BUSTER!

I’m sorry I couldn’t help myself.

But this product is AWESOME. Every single one of us has attempted to remove buildup at some point. And we’ve tried almost everything: baking soda, apple cider vinegar, clarifying shampoo. And the results well, erm, interesting.

The truth is whenever you try to clarify your hair, it usually ends up really, really, really dry. Your hair feels totally stripped, and not in the sexy, Christina Aguilera album cover kind of way.

Buildup Buster is different (and not just because they told me to say that). You use it in place of your regular cleanser, but it has a unique serum texture that doesn’t dry out your hair (note: you still have to rinse it out, this is not a leave in,).

It uses Micellar Technology (which you know from 1,342,123 skin care products) to remove the buildup, and it gently moisturizes with jojoba esters. All of the buildup’s gone, but your hair doesn’t feel stripped, instead it kind of feels naked. Like there’s nothing on it – no oil, no excess product, it’s just your natural, hydrated hair.

You finish off in the shower as normal, with a DevaCurl conditioner and styler, and honestly the results are just MAGICAL.

Oh and did we mention, any curl type can use it?

Wavy, curly, or super curly. Actually your straight haired friends can use this too.

It’s super exciting.

But Deva isn’t just launching a new product, Buildup Buster marks the launch of a new category: Treatments.

What exactly qualifies as a Treatment product? Well, they’re Deva products you’ll come to know and love but their super powers are on overdrive.

Plus every treatment product will be tied to a new salon service (available at Devachan salons and select inspired-salons across the country).

The treatment that features Buildup Buster is called the Bounce Back Service. It is designed to give clients a total curl-reset and will arrive in salons in February.

Check out some of the before and after’s below.

Jaw. Dropping.

I know.

When can you get it? Valentine’s Day. February 14, 2017.

I know, how could we tease you like this. But hey, all good things are worth waiting for.

Tell us, if you could invent a DevaCurl Treatment, what would it do?!