For All Waves, Curls, and Coils

FlexFactor™

Curl Protection & Retention Primer

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20% Off with code: DEVAFAM20

FLEX YOUR STYLE

Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV protective lightweight formula with the Curl Memory Complex helps all curl types spring back to life and helps prevent damage from brushing, friction, manipulation, and heat up to 450 degrees. 

 

FlexFactor™ 101

 

how to use

Shake well. Apply evenly to curls in sections before styling. Use on wet or dry curls. Do not rinse. Can also be used before sleeping or wearing hats.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
FlexFactor™ bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

 

Before and After

 

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curly community reviews

4.5

4.5 star rating

4.5 star rating 118 Reviews
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Verified Reviewer
0.0 star rating
10/07/22
Review by Anonymous User
D
Deborah M.
Verified Buyer
3.0 star rating
08/14/22
Not disappointed; just not for my type of hair.
Review by Deborah M. on 14 Aug 2022 review stating Not disappointed; just not for my type of hair.
My hair's response to this product is unremarkable. That isn't to say it's a bad product. I was just underwhelmed. Reframing my expectations helps; I've used other products before that really put bounce in my wavy curls; this just seemed to do ok.

Again... not bad. Just underwhelmed. My natural curl is weird, too. The back of my head and under layers can get springy curls while the top is rather wavy in comparison. I always look for products that will strike a balance between the two. It can be frustrating! I do have to scrunch the ever living daylights out of the top layer of my hair to get it to match the rest of my curls.

I think a more heavy duty product will serve my hair better.

That said, I wouldn't be averse to keeping this product in my repertoire for days when I want a little definition, but not looking to go "overboard."
M
Miledys G.
Verified Buyer
1.0 star rating
07/31/22
Dries Out Hair
Review by Miledys G. on 31 Jul 2022 review stating Dries Out Hair
This product smells amazing. But for my 3c/4a hair it dries it out completely. Has caused more harm than good. Not worth the investment.
M
Megan W.
Verified Buyer
5.0 star rating
07/24/22
So far so good
Review by Megan W. on 24 Jul 2022 review stating So far so good
I’ve only used it twice but it’s definitely defined my curls and held them without the frizz. I’m getting used to being able to wear curly again but I like it so far.
A
April P.
Verified Buyer
5.0 star rating
07/19/22
Same as b4!
Review by April P. on 19 Jul 2022 review stating Same as b4!
Same as b4!
A
Aurora R.
Verified Buyer
5.0 star rating
06/28/22
Love this product
Review by Aurora R. on 28 Jun 2022 review stating Love this product
FlexFactor leaves my hair shiny and bouncy. The curls come back beautifully when I wet my hair in the morning. I wouldn't style without it anymore.