FLEX YOUR STYLE
Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV protective lightweight formula with the Curl Memory Complex helps all curl types spring back to life and helps prevent damage from brushing, friction, manipulation, and heat up to 450 degrees.
Pair It With
Our Curl Memory Complex shields curls from damage and fortifies hair. When coupled with heat protection, this product helps seal the cuticle and shield curls from mechanical and heat damage.
It provides heat protection up to 450-degrees, plus naturally derived guar, which fills in cracks and holes in the hair shaft providing a slick, smooth, conditioning and zip ties split- end mending.
Yes! FlexFactor™ protects from mechanical damage (this includes style manipulation, protective styles, brushing, etc.) as well as heat styling up to 450 degrees (such as blowouts, straightening, etc.)
This product is meant to be used while pre-styling, not to refresh like DevaFresh®.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. This bottle is made from 50% recycled ocean bound plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
how to use
Shake well. Apply evenly to curls in sections before styling. Use on wet or dry curls. Do not rinse. Can also be used before sleeping or wearing hats.
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
SLS/SLES Sulfate Free
Ingredients for FlexFactor™
Before and After
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Review by Anonymous User
3.0 star rating
Review by jo p. on 4 Jan 2022 review stating Ok
Not sure this did anything for my hair.
5.0 star rating
Review by Angela S. on 17 Oct 2021 review stating Love it
Best product I have used
4.0 star rating
Review by Francesca O. on 4 Oct 2021 review stating good
it works but have not seen a difference between this product and SuperCream
1.0 star rating
Review by Karen L. on 10 Sep 2021 review stating Flex factor
Made my fine hair frizzy and lacking definition like cotton wool. After washing my hair with no poo original then one condition original, I applied the Flex factor. Then layered with b'lieve in, volumizin foam then finished with ultra defining gel. Air dried. It ended up looking like shameless brown cotton wool. I tried using flex factor a few times thinking it was my fault. No change always the same mess. I'm not using it any more it's collecting dust on my shelf.
2.0 star rating
Worked at first
Review by Mary H. on 3 Sep 2021 review stating Worked at first
The first time I tried it, it gave my curls a lot of definition but didn’t control the frizz at all. I tried adding more product the next time and it was heavy and still didn’t control the frizz. I tried adding another product and still no frizz control. I wanted it to work but it didn’t. Also it seems like the more I used it the less it worked. It seemed to build up on my hair. I air dry my hair (in case this info is useful). It does add volume.