For All Waves, Curls, and Coils

FlexFactor™

Curl Protection & Retention Primer

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25% off $75 with code HOT25

FLEX YOUR STYLE

Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV protective lightweight formula with the Curl Memory Complex helps all curl types spring back to life and helps prevent damage from brushing, friction, manipulation, and heat up to 450 degrees. 

 

FlexFactor™ 101

 

how to use

Shake well. Apply evenly to curls in sections before styling. Use on wet or dry curls. Do not rinse. Can also be used before sleeping or wearing hats.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
FlexFactor™ bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

 

Before and After

 

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curly community reviews

4.5

4.5 star rating

4.5 star rating 113 Reviews
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Verified Reviewer
0.0 star rating
06/28/22
Review by Anonymous User
J
Jill W.
Verified Buyer
5.0 star rating
05/13/22
FlexFactor
Review by Jill W. on 13 May 2022 review stating FlexFactor
Works great in wet or dry hair and I can’t even feel that it is in my hair!
Y
Yadira P.
Verified Buyer
1.0 star rating
05/06/22
Zero effect
Review by Yadira P. on 6 May 2022 review stating Zero effect
I have wavy hair and is exposed to humidity. This product didn’t do anything for my hair.
S
Sara A.
Verified Buyer
4.0 star rating
05/01/22
Great For Curls!
Review by Sara A. on 1 May 2022 review stating Great For Curls!
Before using any of the DevaCurl products, I had frizzy, barely wavy hair which I was always desperate to straighten.

Since using the DevaCurl products, my hair is not just wavy, but has created GORGEOUS curls! While I realize that DevaCurl isn't for everyone, all I can suggest is to take the Curl Quiz, then look at the products they recommend, and decide if you want to try them.

Make sure to read reviews as this has helped me several times to decide whether I want to try the product or not.

As to the FlexFactor, I do like it a lot. I use it as part of a number of DevaCurl (and non-DevaCurl) products, and then I wrap my hair in the DevaTwist to dry it as much as possible, then I release my hair from the DevaTwist, and I finger-fluff my hair, and let it air dry the rest of the way. It takes longer to dry this way (as opposed to using a hair dryer), but for me, the results are totally worth it. Since starting to use the DevaCurl products, I get compliments on my curls ALL THE TIME! Even my hairdresser told me that she'd always wondered why I wouldn't wear my hair curly. I told her because my hair was frizzy and not really curly and straightening my hair was easier. But since finding DevaCurl, I'm learning to embrace my CURLS! I LOVE this stuff and I'm proud of my curls now!
S
Susan E.
Verified Buyer
5.0 star rating
03/17/22
Soft curls!
Review by Susan E. on 17 Mar 2022 review stating Soft curls!
Your products are great! My curls are softer and more manageable. Keeps away the frizz.
M
Martez C.
Verified Buyer
4.0 star rating
02/25/22
Great
Review by Martez C. on 25 Feb 2022 review stating Great
Great