For All Waves, Curls, and Coils

FlexFactor™

Curl Protection & Retention Primer

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FLEX YOUR STYLE

Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV protective lightweight formula with the Curl Memory Complex helps all curl types spring back to life and helps prevent damage from brushing, friction, manipulation, and heat up to 450 degrees. 

 

FlexFactor™ 101

 

how to use

Shake well. Apply evenly to curls in sections before styling. Use on wet or dry curls. Do not rinse. Can also be used before sleeping or wearing hats.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
FlexFactor™ bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfate Free Icon

SLS/SLES Sulfate Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

Phthalate Phthalate Icon

Phthalate-Free

Ingredients for FlexFactor™

 

Before and After

 

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curly community reviews

4.6

4.6 star rating

4.6 star rating 102 Reviews
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Verified Reviewer
0.0 star rating
09/23/21
Review by Anonymous User
K
Karen L.
Verified Buyer
1.0 star rating
09/10/21
Flex factor
Review by Karen L. on 10 Sep 2021 review stating Flex factor
Made my fine hair frizzy and lacking definition like cotton wool. After washing my hair with no poo original then one condition original, I applied the Flex factor. Then layered with b'lieve in, volumizin foam then finished with ultra defining gel. Air dried. It ended up looking like shameless brown cotton wool. I tried using flex factor a few times thinking it was my fault. No change always the same mess. I'm not using it any more it's collecting dust on my shelf.
M
Mary H.
Verified Buyer
2.0 star rating
09/03/21
Worked at first
Review by Mary H. on 3 Sep 2021 review stating Worked at first
The first time I tried it, it gave my curls a lot of definition but didn’t control the frizz at all. I tried adding more product the next time and it was heavy and still didn’t control the frizz. I tried adding another product and still no frizz control. I wanted it to work but it didn’t. Also it seems like the more I used it the less it worked. It seemed to build up on my hair. I air dry my hair (in case this info is useful). It does add volume.
K
Karen
1.0 star rating
08/26/21
Invisible benefits?
Review by Karen on 26 Aug 2021 review stating Invisible benefits?
I purchased a bottle of Flex factor because it was recommended by the curly quiz. So far I haven't seen any benefit or difference since I started using it. What am I doing wrong?
G
Gina N.
Verified Buyer
2.0 star rating
08/17/21
No Difference
Review by Gina N. on 17 Aug 2021 review stating No Difference
I’ve been using deva curl for years, low-poo, one conditioner, and ultra defining gel. I recently had my second baby and hair fall out and dryness is a thing for me post-partom, so I hopped on devacurl website and took the quiz for hair product recommendations and this was one of the products recommended. I definitely prefer the gel to this cream, and don’t really notice that’s it’s doing anything new/better to my hair. Maybe a little more moisturized but not helping with any added bounce. I’ll continue to use it until it runs out, but I’ll continue to style after with the ultra defining gel.
E
ele
2.0 star rating
07/09/21
idk
Review by ele on 9 Jul 2021 review stating idk
This product made my curls really frizzy and dry. Also it made my eczema flare up on my hands. It smells ok but I would not recommend this product in my personal opinion but someone else might have a different outcome. gifted by devacurl