SUMMER SALE: 25% OFF $75+ WITH CODE HOT25
Free Buildup Buster and Ultra Defining Gel samples with $50+ orders
2 FREE samples with $50+ orders
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
For All Waves, Curls, and Coils
25% off $75 with code HOT25
$28 - $84
Choose a Size
For Coarse Waves, Curls, and Coils
Heaven in Hair®
For Medium to Coarse Waves, Curls, and Coils
$28 - $48
$22 - $42
Ultra Defining Gel
$12 - $48
$15 - $28
DevaDryer® and DevaFuser®
Limited Time Offer: Final Sale