SUMMER SALE: 25% OFF $75+ WITH CODE HOT25
Free Buildup Buster and Ultra Defining Gel samples with $50+ orders
2 FREE samples with $50+ orders
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
Gifts Under $25
Ultra Defining Gel
For Medium to Coarse Waves, Curls, and Coils
$12 - $48
25% off $75 with code HOT25
Choose a Size
$15 - $28
The OG Curl Trio
$25 ($30 value)
Lightweight Delight Trio
For Fine Waves, Curls, and Coils
Rich & Decadent Trio
For Coarse Waves, Curls, and Coils
Prime & Ultra Define Duo
$18 ($24 value)
Prime & Light Define Duo
For Fine to Medium Waves, Curls, and Coils