Free CurlBond™ Cleanser and Conditioner packettes with $50 Orders
Free CurlBond™ samples with $50 Orders
Custom Liter Duo: 2 for $70
Free Shipping on All Orders in the Contiguous U.S.*
Protect, revive or reset your waves, curls, or coils with confidence.
We’re giving you the keys to unlocking your curl needs.
Get the deets on how to use our products for the best results.
Find a Stylist
Level up your curls! Find a stylist or retailer near you
Our NYC salons are where it all began in 1994.
As a global leader in curl education, we’re hair for you.
Born in the salon & your go-to curl expert.
Curl Flexibilty™ because as your needs have evolved, so have we.
Everything your curls need, and nothing they don't.
We’re committed to bringing positive change to our curl community and the world.
$10 - $28
Choose a Size
$20 - $40
Light Defining Gel
$10 - $46
Flexible Hold Hairspray
Set it Free
The Curl Maker
Arc AnGEL Gel
$24 - $46
$16 - $24
Heaven in Hair
$28 - $44
$15 - $28
No Comb Detangling Spray
Set It Free
$14 - $22
Ultra Defining Gel