For All Waves, Curls, and Coils

No-Poo Blue®

Anti-Brass Zero Lather Toning Cleanser

FREE CurlHeights™ Cream mini on $75+

NO BRASS, ALL SASS

If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.

 

No-Poo Blue® 101

 

how to use

Use our “scrub in/scrub out” method: evenly distribute through wet curls and scrub in to scalp with fingertips. For maximum toning, leave in 2-3 minutes. Scrub out while rinsing thoroughly. Follow with your favorite One Condition®. Use every 2-3 washes or as needed, alternating with your regular cleanser.

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
No-Poo Blue® bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfates Free Icon

SLS/SLES Sulfates* Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Paraben-Free

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

 

Before and After

 

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curly community reviews

3.8

3.8 star rating

3.8 star rating 32 Reviews
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Verified Reviewer
0.0 star rating
03/29/24
Review by Anonymous User
J
Judy B.
Verified Buyer
5.0 star rating
04/24/23
Miracle in a bottle
Review by Judy B. on 24 Apr 2023 review stating Miracle in a bottle
This product is great...not only does it tone the brassy out...it makes my hair so soft, even my husband noticed the softness.
Great product with great results.
B
Becky S.
Verified Buyer
1.0 star rating
10/30/22
The price isn’t worth it anymore!
Review by Becky S. on 30 Oct 2022 review stating The price isn’t worth it anymore!
It used to be expensive but worth it…with the extreme price hike and puny bottles…it isn’t any longer. I’m hoping a new affordable product will will the niche.
J
Jennifer W.
Verified Buyer
4.0 star rating
10/03/22
Worked Well
Review by Jennifer W. on 3 Oct 2022 review stating Worked Well
This worked pretty well on my color treated hair. (I’m a brunette). I’m giving it 4 stars only because I wish it was a low-poo instead of a no-poo.
J
Jillyan M.
Verified Buyer
3.0 star rating
09/24/22
Love It, but Almost Impossible to Squeeze from the Bottle
Review by Jillyan M. on 24 Sep 2022 review stating Love It, but Almost Impossible to Squeeze from the Bottle
I’m so glad Devacurl has a color care option because I won’t use another product line. But this product is so thick I can’t squeeze it out of the bottle.
J
Jacqui W.
Verified Buyer
1.0 star rating
05/10/22
Blue Hooo
Review by Jacqui W. on 10 May 2022 review stating Blue Hooo
Thid dtuff is terrible ! It is as thick as putty and wont even come out of the bottle; you have to remove the cap to get it out. I am sooo sorry I bought this !!