Transformers
Week 1
Entry Period: June 8, 2020 3:00 PM ET – June 14, 2020 11:59 PM ET
Share your best wash & go...
- Include both “before” and “after” visuals, which demonstrate a noticeable change
- Demonstrate a skillful use of DevaCurl products
- After look must be balanced and accentuate model’s features and hair type
- After look must be current, polished and on-trend
- After look must be clearly visible, defined, detailed and healthy-looking
Curl-meleon
Week 2
Entry Period: June 15, 2020 3:00 PM ET – June 21, 2020 11:59 PM ET
Share your headturning haircolor hues...
- Include both “before” and “after” visuals, which demonstrate a noticeable change
- Feature hair color that is evenly saturated and blended
- After look must accentuate model’s features, skin tone and hair type
- After look must be clearly visible, defined, detailed and healthy-looking
Butterfly Effect
Week 3
Entry Period: June 22, 2020 3:00 PM ET – June 28, 2020 11:59 PM ET
Share your full cut, color, style transformation...
- Include both “before” and “after” visuals, which demonstrate a noticeable change
- Demonstrate a skillful use of DevaCurl products
- Feature hair color that is saturated and blended
- After look must accentuate model’s features, skin tone and hair type
- After look must feature a length and shape that is balanced
- After look must be clearly visible, defined, detailed and healthy-looking
Curl-axy
Week 4
Entry Period: June 29, 2020 3:00 PM ET – July 5, 2020 11:59 PM ET
Share your out-of-this-world haircolor creation...
- Include both “before” and “after” visuals, which demonstrate a noticeable change
- Feature hair color that is evenly saturated and blended
- After look must demonstrate color placement and dimension
- After look must accentuate model’s features, skin tone and hair type
- After look must be clearly visible, defined, detailed and healthy-looking
Do It Up
Week 5
Entry Period: July 6, 2020 3:00 PM ET – July 12, 2020 11:59 PM ET
Share your most turned-up curly updo...
- Demonstrate a skillful use of DevaCurl products
- Show off a unique silhouette and creative balance
- Finished look must accentuate model’s features and hair type
- Finished look must be clearly visible, defined, detailed and healthy-looking
Go Big
Week 6
Entry Period: July 13, 2020 3:00 PM ET – July 19, 2020 11:59 PM ET
Share your sky-high, voluminous curl look...
- Demonstrate a skillful use of DevaCurl products
- Show off volume, either vertical or horizontal
- Finished look must accentuate model’s features and hair type
- Finished look has a shape that is current and on-trend
- Finished look must be clearly visible, defined, detailed and healthy-looking
Click here for a full list of entry requirements, terms and conditions, and official rules.