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Live Your Curls

Why Deva?

For over 25 years, DevaCurl has been at the center of the curl conversation, prioritizing the care of your waves, curls, and coils. We’ve stayed in your lives, enjoyed hearing your stories, and kept up with you every step of the way. After all, our products are inspired by YOU.

 

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Decoding your texture

Determining your hair texture is the key to finding the products that will work best with your curls, whether wavy, curly or coily. But wait, what is hair texture? It’s a term used to describe the thickness or width of each individual hair strand, better known as fine, medium, or coarse.

 

Becoming A Deva

xxModel with fine hair texture
4 stars

65 reviews

The Essential Starter Kit For Fine Texture

For Fine Waves, Curls, and Coils

$35 ($48 value)

FREE Mist Of Wonders™ Leave-in Mini on $75

xxModel with medium to coarse hair texture
4.5 stars

28 reviews

The Essential Starter Kit For Medium to Coarse Texture

For Medium to Coarse Waves, Curls, and Coils

$35 ($45 value)

FREE Mist Of Wonders™ Leave-in Mini on $75

xxModel with coarse hair texture
4.5 stars

21 reviews

The Essential Starter Kit For Coarse Texture

For Coarse Waves, Curls, and Coils

$35 ($45 value)

FREE Mist Of Wonders™ Leave-in Mini on $75

xxwoman with red curly hair smiling with her eyes closed
4 stars

41 reviews

The Essential Repair Starter Kit

For All Waves, Curls, and Coils

$35 ($47 value)

FREE Mist Of Wonders™ Leave-in Mini on $75

No-Poo® Original 12 oz BottleNo-Poo® Original Goop
4.5 stars

136 reviews

No-Poo® Original

For Medium to Coarse Waves, Curls, and Coils

$14 - $58

Custom Liters: 2 for $90

Mist Of Wonder Sprayerspraying Mist of Wonders
3.5 stars

38 reviews

Mist of Wonders™ Leave-in

For All Waves, Curls, and Coils

$40 - $53

FREE Mist Of Wonders™ Leave-in Mini on $75

Styling Cream

$0

Ultra Defining Gel 12 oz BottleUltra Defining Gel Goop
3.5 stars

155 reviews

Ultra Defining Gel

For Medium to Coarse Waves, Curls, and Coils

$14 - $58

FREE Mist Of Wonders™ Leave-in Mini on $75

 
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Curl Quiz

Not sure which products are right for you? Take our Curl Quiz to refresh your curl care and styling regimen with a personalized routine & 15% off.

Take the quiz
 

Testimonials

 

The Deva 3-Step

If you’re ready to level-up your curl routine, we’re here to support you every step of the way! The Deva 3-Step shows you how to use our products for the best results.

Learn More
 
 

Only at DevaCurl.com

Monthly gifts with purchase ....

Free shipping on all orders

Rewards program xxxxx

 

Deva 101

 
 

Product Safety & More