Week 1: June 8 – June 14, 2020
Transformers
Share your best wash & go.
At DevaCurl, community is at the heart of everything we do. In response to COVID-19 we are showing our support of both the stylist community and healthcare workers with Connected by Curls, a series of uplifting programs that will provide a total of $1M in relief efforts. The latest program is our CURLnection Instagram Contest series.
CURLnection
We want to recognize amazing curl creations and reward some talented pros during this difficult time when salons are closed or beginning to reopen.
What is it?
CURLnection is a 6-week stylist contest with a unique theme each week. Starting June 8, stylists can share on their Instagram feed their curly look that represents the weekly contest theme using #curlnection and #contest and they’ll be entered for a chance to win. Each week our judges will select one grand prize winner, who will receive a prize of $500, and two honorable mention winners, who will each receive $150.
Who is eligible?
Licensed hairstylists who are 18 years of age or older, have a public Instagram account, and are legal residents of the U.S. (excluding Rhode Island and U.S. and foreign territories and possessions) are eligible to enter.
How does it work?
Stylists post their entry (photo or video) on their Instagram feed (no Instagram Stories please) using the hastags #curlnection and #contest in their caption. The submission for that week’s theme must be posted within the submission time period disclosed in the DevaCurl theme announcement post on Instagram for that week. The submission must comply with the entry requirements and contest rules set out below and in the Official Rules, available here.
A panel of Devachan stylists and educators will judge the entries on the following criteria:
- Creativity
- Originality
- Presentation/entertainment value including:
- Quality of entry
- Entry exemplifies DevaCurl’s north star – Authenticity without Apology
- Entry reflects the weekly theme
Each week one grand prize of $500 and two honorable mention prizes of $150 will be awarded
Weekly Contest Themes
Here are all 6 themes so you can get inspired and plan your entries! Be sure to post your content during the appropriate weekly theme’s entry period.
Week 2: June 15 – June 21, 2020
Curl-meleon
Share your head turning haircolor hues.
Week 3: June 22 – June 28, 2020
Butterfly Effect
Share your full cut, color, style transformation.
Week 4: June 29 – July 5, 2020
Curl-axy
Share your out-of-this-world haircolor creation.
Week 5: July 6 – July 12, 2020
Do It Up
Share your most turned-up curly updo.
Week 6: July 13 – July 19, 2020
Go Big
Share your sky-high, voluminous curl look.
faq
Below are some entry requirements that you should be aware of, but we encourage you to read the Official Rules in their entirety.
All Entries must:
Meet the theme requirements set forth in the Official Rules. Theme requirements will be summarized in the DevaCurl theme announcement post on Instagram for each week.
Be your own original creation. Do not copy content from another website, social media posting or elsewhere or otherwise violate the intellectual property rights of any person or entity.
Not display or promote, any brands, trademarks, logos or other copyrighted material (including music) owned by any third-party (anyone other than you or DevaCurl). All DevaCurl products used in the Entry must be listed in the Instagram caption.
Be in good taste and free of inappropriate language or any content which is sexually explicit, obscene, pornographic, violent, discriminatory, illegal, defamatory, libelous, disparaging, offensive, threatening, profane, or harassing.
Be accurate and truthful depictions of what you are demonstrating. This means that: (i) any DevaCurl products depicted are the actual products, without any enhancement or alteration; (ii) any DevaCurl products are used as directed; and (iii) any demonstrations are depicted without any special effects or any other method which would enhance or alter the performance or appearance depicted, including without limitation filters or Photoshop.
Not feature any individuals without obtaining their permission.
Be created within the last 12 months and not previously published online.
Not feature the use of full wigs. Extensions are permitted in the Do It Up category. Entrant must disclose use of extensions in the Instagram caption.
Click here for a full list of entry requirements, terms and conditions, and official rules.
Yes, please see dates and time details below:
Entry Period
Week 1: June 8, 2020 3:00 PM ET – June 14, 2020 11:59 PM ET
Week 2: June 15, 2020 3:00 PM ET – June 21, 2020 11:59 PM ET
Week 3: June 22, 2020 3:00 PM ET – June 28, 2020 11:59 PM ET
Week 4: June 29, 2020 3:00 PM ET – July 5, 2020 11:59 PM ET
Week 5: July 6, 2020 3:00 PM ET – July 12, 2020 11:59 PM ET
Week 6: July 13, 2020 3:00 PM ET – July 19, 2020 11:59 PM ET
Click here for a full list of entry requirements, terms and conditions, and official rules.