At DevaCurl, community is at the heart of everything we do. In response to COVID-19 we are showing our support of both the stylist community and healthcare workers with Connected by Curls, a series of uplifting programs that will provide a total of $1M in relief efforts. The latest program is our CURLnection Instagram Contest series.



We want to recognize amazing curl creations and reward some talented pros during this difficult time when salons are closed or beginning to reopen.

What is it?
is a 6-week stylist contest with a unique theme each week. Starting June 8, stylists can share on their Instagram feed their curly look that represents the weekly contest theme using #curlnection and #contest and they’ll be entered for a chance to win. Each week our judges will select one grand prize winner, who will receive a prize of $500, and two honorable mention winners, who will each receive $150.

Who is eligible?
Licensed hairstylists who are 18 years of age or older, have a public Instagram account, and are legal residents of the U.S. (excluding Rhode Island and U.S. and foreign territories and possessions) are eligible to enter.

How does it work?
Stylists post their entry (photo or video) on their Instagram feed (no Instagram Stories please) using the hastags #curlnection and #contest in their caption. The submission for that week’s theme must be posted within the submission time period disclosed in the DevaCurl theme announcement post on Instagram for that week. The submission must comply with the entry requirements and contest rules set out below and in the Official Rules, available here.

A panel of Devachan stylists and educators will judge the entries on the following criteria:

  • Creativity
  • Originality
  • Presentation/entertainment value including:

  • Quality of entry
  • Entry exemplifies DevaCurl’s north star – Authenticity without Apology
  • Entry reflects the weekly theme

Each week one grand prize of $500 and two honorable mention prizes of $150 will be awarded


Weekly Contest Themes

Here are all 6 themes so you can get inspired and plan your entries! Be sure to post your content during the appropriate weekly theme’s entry period.

Week 2: June 15 – June 21, 2020


Share your head turning haircolor hues.

Week 3: June 22 – June 28, 2020

Butterfly Effect

Share your full cut, color, style transformation.

Week 4: June 29 – July 5, 2020


Share your out-of-this-world haircolor creation.

Week 5: July 6 – July 12, 2020

Do It Up

Share your most turned-up curly updo.

Week 6: July 13 – July 19, 2020

Go Big

Share your sky-high, voluminous curl look.