COVID-19 has had an unprecedented impact on all of us. DevaCurl stands with the global community and is committed to easing the related economic hardships faced by the communities in which we live and work.

We’re dedicated to finding ways to do our part to stay connected – and to give back to both our stylist community and the healthcare workers hit hardest by this pandemic by committing a total of $1M in relief efforts.

Connected by Curls includes a range of programs to uplift our professional community through education and financial relief, and to support healthcare workers and hospitals that have been especially overwhelmed during this time.

scissors icon
Devachan Salon

Free Services for Healthcare Workers

In support of our community members on the front lines, we are donating 5,000 DevaCut and DevaTransformation services to local NYC healthcare workers once our Devachan Salons reopen. There will be a dedicated concierge service to book their appointments, allowing for priority access to our salon services. Email with your contact information and a curl concierge will be in touch within 48 hours.

See Salon Services
DevaDelivers icon
Hospital Delivery Program


DevaCurl is sending catered meals to three hospitals located in NYC zip codes that have been hit the hardest with COVID-19 related cases. By fueling our healthcare workers on the front lines we’re also able to support local restaurants/small businesses impacted by the pandemic.

Salon Voucher Program icon
Salon Voucher Program

HelpYourSalon .us

DevaCurl started in the salon, so stylists have always been at the heart of our community. As a token of our appreciation, we are offering our stylists a free online tool to help them generate income while their salons are closed. Through the program, stylists can create digital vouchers and promote them to clients who can use the vouchers when their salons reopen.

Get Started
phone curlnected icon
Stylist Contest

CURLnection Contest

We want to recognize amazing curl creations and reward some talented pros! Starting June 8, we are kicking off a contest for stylists to share on their Instagram feed their curly look that represents the weekly contest theme using #curlnection and #contest and they’ll be entered for a chance to win that week’s prizes! The contest will run for 6 weeks with a unique theme each week.

Learn More
DevaCares icon
Employee Donation-Matching Program


We have committed to an employee match program to support three organizations: Professional Beauty Association COVID-19 Relief Fund, Feeding America, and Direct Relief. For each employee donation, we will match the contribution 2-to-1.

income generator

Stylist Commission Program

Another way we are helping Deva-trained stylists (level 1 or higher and salon owners with Deva-trained stylists in their salon) generate income during this time is by offering 40% commission from qualifying product purchases their clients make on using their stylist’s unique code. Clients receive 10% off their first order.

Apply Now
#ConnectedByPros icon
Stylist Content Creation Program

#ConnectedBy Pros

To help our Deva-trained stylists generate income during this time, we are offering a free webinar on how to create engaging social content to help them expand their social followings and clientele. Stylists will have the opportunity to be compensated following their completion of the training. We’ll also feature some of the stylist content on our site and social channels.

Learn More

In these times, we don’t know what’s next, but we’ll stay connected and get through it together.

Keep checking here to find out more details about our on-going efforts.