Your Life, Your Curls, Your Way.

 
DevaCurl Product with goop

DERMATOLOGIST CO-DEVELOPED

Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.

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IT ALL STARTED IN THE SALON

Since we opened our doors in NYC in 1994, we've been dedicated to one thing —bringing out the best in every curl type.

OUR STORY
 
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CURL QUIZ

Take our Curl Quiz to refresh your curl care and styling regimen with a personalized routine

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THE NEW DEVA

Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.

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