DERMATOLOGIST CO-DEVELOPED
Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.
Your Life, Your Curls, Your Way.
IT ALL STARTED IN THE SALON
Since we opened our doors in NYC in 1994, we've been dedicated to one thing —bringing out the best in every curl type.
CURL QUIZ
Take our Curl Quiz to refresh your curl care and styling regimen with a personalized routine
THE NEW DEVA
Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.
@devacurl