Your Life, Your Curls, Your Way.

 
DevaCurl Product with goop

DERMATOLOGIST CO-DEVELOPED

Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.

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IT ALL STARTED IN THE SALON

Our NYC salons are where it all began in 1994. We’ve been dedicated to keeping your curls on their A-game ever since — starting with our signature DevaCut.

OUR STORYOur Salon
 
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NEW CURL QUIZ!

Yup, it’s true — take our new & improved Curl Quiz for a personalized routine.

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collage of devacurl product, goop and science

THE NEW DEVA

Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.

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