your transformation starts here

No matter your pattern or texture, we’re here to help.


take our curl quiz

Not sure which products are right for you? Find your perfect personalized routine with our quiz.

Take The Quiz
Three women of all curl kind
super stretch jar with natural ingredients: aloe, coconut pieces, cacao seed butter, pracaxi oil

only the good stuff

Everything your curls need, and nothing they don’t. Because we know curls.

sulfate-free sulfate-free Icon


sulfate-free sulfate-free Icon

Sulfate Free

gluten-free gluten-free Icon

Gluten Free

silicone-free silicone-free Icon

Silicone Free

cruelty-free cruelty-free Icon

Cruelty Free

Learn More

devachan salons

Since we opened our first salon in NYC in 1994, we’ve been dedicated to bringing out the best in every curl—starting with our signature DevaCut.

See Our NYC Salons


share your curl journey with #devacurl