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Deva Inspired Stylist

4 Reviews

Certification Level

Level 1 InspiredDeva Inspired Stylist

Completed our hands-on Level 1 course, featuring foundational cutting and color techniques

Find Ellen Shoff at

Studio 72


72 Union Street, Easthampton, MA, US 01027

devacurl services


This revolutionary cutting technique was designed for all natural textures, from wavy to super curly. Hair is sculpted curl-by-curl, while dry, in its natural state. This service includes a transformation service.

DevaCurl Transformation

From wavy to super curly, the beauty of this service is the customized design for every client. This luxurious process begins with a healthy botanical cleanse and condition, followed by a styling and coaching session for at-home curl care.


4 Reviews

Great cut

Devon|May 30, 2019

Service Received: DevaCut

Price: $51-$75

I have had a DevaCut by Ellen twice now, and I'm so glad I found her. She takes the time to listen to my hopes and dreams, and then shares her expertise on my curl pattern to formulate the best possible style. She even helped me rock curly bangs for the first time since third grade! She cut my hair dry, used Deva products (after asking me where I was at in my wash cycle and what I usually use at home), and styled my hair using easy-to-replicate techniques. I leave each visit with more knowledge and confidence with my curls.

Horrible Experience

Amanda Rodriguez|November 24, 2018

Service Received: DevaCut

Price: $51-$75

After reading two five star reviews, I was more than thrilled to book Ellen for my first DevaCut. What I got was absolutely NOT a DevaCut. Sparing the horrifying details (hot water, towel dry, no leave-in product), I’ll simply say Ellen cut my hair while wet, claimed my hair wasn’t “actually curly” (I walked in with beautiful curls), and proceeded to use a curling iron on my hair without any product to protect from heat damage. I was absolutely mortified with the final result. I will never see Ellen for DevaCut again and will encourage others to go elsewhere.

Deva Miracle

Jenn|February 24, 2018
My hair looks and feels amazing after being cut (sculpted) by Ellen. I have thick, coarse, wavy to slightly curly hair with damage caused by highlighting and heat styling. After my deva cut, my hair is bouncier, curlier, and feels healthier than before. Ellen shared hair care and styling tips, as well as product recommendations for my hair type. I will definitely see Ellen for my next deva cut.

Loved it

Talia|August 16, 2015
I was pretty nervous about getting a haircut because I have never had one in my life. I am African-American and I was also worried about going to a salon in Easthampton, where they likely don't work on many African-Americans because there aren't a lot in the area. Before going I called the salon and spoke with the owner, who was super sweet and answered all of my questions. I made an appointment and had a consultation with Ellen. After the consultation I felt great about Ellen. She clearly understood curly hair, race/texture didn't matter. She cut my hair and styled it, and answered all of my crazy questions. I had an awesome experience and will ONLY go to this salon for my Deva Cuts from here on out. Highly recommend!

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