Curl Quiz
Not sure which products are right for you? Take our Quiz to find your personalized routine.
It's a Curl Thing
Finding your perfect routine starts by identifying your hair texture. We know that each head of curls is unique and can take on many shapes. That’s why we’ve updated the way we are speaking to curls to be more direct, inclusive, and scientifically-rooted. All curls are beautiful and should be celebrated.
Decoding your texture
Determining your hair texture is the key to finding the products that will work best with your curls, whether wavy, curly or coily. But wait, what is hair texture? It’s a term used to describe the thickness or width of each individual hair strand, better known as fine, medium, or coarse.
Fine
Fine strands are not easy to see or feel between fingertips. They appear to be thin and may not hold styles well.
HOW DO I DETERMINE MY TEXTURE?
Take a single strand and lay it on a white piece of paper. If it’s hard to see or feel between your fingertips and appears thin, it is fine.
Fine Texture
Medium
Medium strands are easy to see and not difficult to feel between your fingertips. They tend to appear full and hold styles well.
HOW DO I DETERMINE MY TEXTURE?
Take a single strand and lay it on a white piece of paper. If it is visible and not hard to feel between your fingertips, it is medium.
Medium Texture
Coarse
Coarse strands are highly visible and easily felt between fingertips. They appear very full and hold styles well.
HOW DO I DETERMINE MY TEXTURE?
Take a single strand and lay it on a white piece of paper. If it’s highly visible and easy to feel between fingertips, it is coarse.
Coarse Texture
NO MATTER IF YOU HAVE WAVES, CURLS, OR COILS YOU CAN HAVE FINE, MEDIUM OR COARSE TEXTURE.
You've got this, Deva.
MORE FOR YOU TO KNOW
How do I determine my texture?
What is the difference between texture and pattern?
Are product recommendations based on texture or pattern?
What do your waves, curls or coils need?
Now that you know your curl texture, you can discover products that will give your waves, curls, or coils what they crave. Are they dry, lacking definition, or damaged? We’ve carefully curated products to suit all of your needs.
This is a big one! If your curls are dry and lackluster, they may need some moisture. Quench your curls with our moisturizing formulas.
If more curl definition is your goal, finding the right styler will get you there — we’ve got you.
If you color or heat style, bond with this reparative collection for the TLC your curls need.
Curl Flexibility™
What it means to us: Styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Flaunt Your Flex
We’re here for you wherever your journey takes you — from natural texture to braids, highlights, twists, or extensions. Go ahead & live your curls. We’ve got you, and you’ve got this.