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Deva Inspired Stylist

11 Reviews

Certification Level

Product ExpertDeva Product Pro

Completed our online professional tutorial series for daily curl care

Level 1 InspiredDeva Inspired Stylist

Completed our hands-on Level 1 course, featuring foundational cutting and color techniques

Find Samantha Edwards at

The Bewitching Beautician


9002 W Huguenot Rd Suite 11, Richmond, VA, US 23235

devacurl services


This revolutionary cutting technique was designed for all natural textures, from wavy to super curly. Hair is sculpted curl-by-curl, while dry, in its natural state. This service includes a transformation service.

DevaCurl Transformation

From wavy to super curly, the beauty of this service is the customized design for every client. This luxurious process begins with a healthy botanical cleanse and condition, followed by a styling and coaching session for at-home curl care.


11 Reviews

Client for Life

Tracey|October 10, 2020

Service Received: DevaCurl Transformation

Price: $50

I've waited about two weeks before writing this review since I took my daughter to Samantha. I'm still as impressed as the day I left, if not more! My daughter is 11 and is battling some self esteem issues and super conscious about her hair. As a biracial child her hair doesn't "look like" mom's and is a "lot of work." After trying every product out there, advice from everyone we know, endless Google search after Google search I found Samantha at Thairapy Salon. We booked a curl transformation and a curly cut and it was more beneficial than the last year or more we'd spent working on how to keep her hair moisturized and healthy. Samantha walked through washing, and how frequently, detangling, drying. Discussed products, when to use, and just the right amounts, and water! Don't forget the water! She was super patient and explained everything thoroughly to me and my daughter. Then came her cut! She trimmed everything and shaped it up and it looks AMAZING! My daughter is finally happier with her hair and embracing her curls. She was actually excited for all her classmates to see it the following day. The next time she needed to wash she refused help and said she knew what to do, and sure enough she did. Her hair has looked so much better since. She is having an easier time maintaining and its been so much more moisturized. We really cannot thank Samantha enough. We will be back for sure. I recommend anyone who needs a hand with your natural curls please go see her!


Andrina C. |June 24, 2020

Service Received: DevaCut

Price: $51-$75

Very impressed during my first visit. Instantly made a new appointment. Highly recommend!!

My first DevaCut

Mirayah|February 14, 2020

Service Received: DevaCut

Price: $51-$75

Samantha did my first DevaCut, and when I say she delivered, SHE DELIVERED! She is so nice and friendly! I love the energy she came with and how she made my hair look!

Beautiful energy!

Jessica |December 12, 2019

Price: $76-$125

Samantha was wonderful! She made me feel comfortable even while knowing the lack of energy I put into doing my hair. Her knowledge on curly hair was easy to learn and very informative! I look forward to using the tips and products everyday

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Dermatologist Co-Developed

SLS/SLES Sulfate Free

Silicone Free

Paraben Free

Gluten Free

Cruelty Free

Made Without SLS/SLES Sulfate, Silicones, Gluten, Parabens