Free Shipping on All Orders + Freebies with PurchaseFree Shipping + Freebies with Purchase


Deva Inspired Stylist

3 Reviews

Certification Level

Level 1 InspiredDeva Inspired Stylist

Completed our hands-on Level 1 course, featuring foundational cutting and color techniques

Find Paula Cowles at

Serene Salon and Spa


9577 Osuna Road NE, Albuquerque, NM, US 87111

Paula Cowles at Serene Salon and Spa


9577 Osuna Road NE, Albuquerque, NM, US 87111

devacurl services


This revolutionary cutting technique was designed for all natural textures, from wavy to super curly. Hair is sculpted curl-by-curl, while dry, in its natural state. This service includes a transformation service.

DevaCurl Transformation

From wavy to super curly, the beauty of this service is the customized design for every client. This luxurious process begins with a healthy botanical cleanse and condition, followed by a styling and coaching session for at-home curl care.


3 Reviews

Very disappointed

Jessica|January 23, 2019

Service Received: DevaCurl Transformation

Price: $76-$125

I had really high hopes for this appointment. When I sat down, Paula did not spend any time asking me about my curly experience, when I started CGM, anything about what I have used, or what I am hoping for with my hair. She cut my hair but I was hoping for some layers for added volume and she didn't really give me that. She dyed my hair and then proceeded to wash the dye out with a shampoo that contained sulfates and silicones. She didn't even tell me she was doing that, I had to find that out on my own. Now I have to re-clarify my hair to remove the silicones she used. She spent almost no time with me on styling. I told her that my hair prefers cream products under gels to help define my curls and she did not use one of the deva products under the gel and then when my hair fell completely flat, she acknowledged that she should have added one of those products to my hair like I asked. The appointment felt rushed because she had another client there at the same time and was in the middle of dying her hair while trying to style mine. Completely disappointing.

Paula Cowles is an awesome Deva stylist!!!

Sarah|April 17, 2015
I have wavy hair and had been getting Ouidad cuts, but decided to try DevaCurl. Paula did an amazing job and I was pleasantly surprised with the feel and look of my hair afterward. It felt natural and soft. No crunchy, sticky feeling and I had more bounce and volume than I had ever had before. I always have a hard time styling my hair the way they do in a salon, but Paula was very helpful and went through each step with me. LOVED IT!!! I recommend her to anyone who wants beautiful shiny, healthy hair. Also, she does organic color, which I love too! Great coverage that doesn't leave your hair feeling dried out. She's a keeper!!! :)

Paula rocks deva

Rachel|April 11, 2015
There is no better deva stylist than Paula Cowles. She has had many years of experience and deva is her passion. I love her and her work. Thank you Paula

Review Paula at
Select Rating

Thank you for submitting a review.

Dermatologist Tested - Non Irritating
SLS/SLES Sulfates Free
Silicone Free
Paraben Free
Gluten Free