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Deva Inspired Stylist

7 Reviews

Certification Level

Level 1 InspiredDeva Inspired Stylist

Completed our hands-on Level 1 course, featuring foundational cutting and color techniques

Find Gretchen Hugo at

Lawrence Roth Salon


619 N 19th St, Allentown, PA, US 18104

devacurl services


This revolutionary cutting technique was designed for all natural textures, from wavy to super curly. Hair is sculpted curl-by-curl, while dry, in its natural state. This service includes a transformation service.

DevaCurl Transformation

From wavy to super curly, the beauty of this service is the customized design for every client. This luxurious process begins with a healthy botanical cleanse and condition, followed by a styling and coaching session for at-home curl care.


7 Reviews

Hi This is Gretchen

Gretchen|September 19, 2018

Service Received: DevaCurl Transformation

Price: $50

Hey all, if you are looking for a Curly stylist in the Allentown area I'm your girl. I have been working with and specializing in Deva Curl products and techniques for about 10 years now since they started teaching the cutting and coloring techniques.

Best decision!

Jessica Dunbar|July 1, 2018

Service Received: DevaCut

I came to Gretchen with my curls in desperate need of help. My hair was severely so dry and damaged it was barely curly any more. She did the deva cut & and taught me how to use the Deva products and my hair is curlier than ever! I’m in love with my curls again! Just like the other review said, i can actually leave the salon with Gretchen styling it & not want to go home and “fix it” like i would in the past! Now I can leave & go about my day with wonderful hair! Its truly a blessing! I highly recommended Gretchen & this salon!

My hair is now my friend!

Sally Santee|February 22, 2018
Gretchen is the best!

Gretchen knows curly hair!!

Alison Zavatone|February 21, 2018
I have spent my whole adult life fighting my curls, wishing for different hair. Gretchen has taught me how to care for my curls. She understands how to cut curls and is the first hairstylist ever who hasn’t suggested either a perm to even out my curls or a relaxer to get rid of my curls. I still have days when I wish my hair was different. But most days I love my hair - cut AND color. And I get so many compliments on my hair! All thanks to Gretchen!! Thank you!!

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Dermatologist Tested - Non Irritating
SLS/SLES Sulfates Free
Silicone Free
Paraben Free
Gluten Free